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Measuring customer experience success: TPS versus NPS – what counts?

January 5, 2016

Online retailers such as Amazon have transformed customer expectations across every market – and Communications Services Providers (CSP) are as eager to drive up their Net Promoter Score (NPS) as any other company. Yet by failing to recognise the impact of day to day network performance, or Technical Promoter Score (TPS) on the customer experience … [Read more…]

Ads, E-commerce Amazon

Amazon Dash: Smart dishwasher does the detergent shopping for you

January 5, 2016

Whirlpool is linking up its range of new refrigerators and dishwashers to Amazon Dash, so they can order replacement products automatically.

E-commerce, Mobile, News Amazon, Android, Australia, UK

Four key digital marketing trends for 2016

January 5, 2016

From the next phase of social commerce to an ad-blocking revolution, a new report from Rakuten Marketing predicts four key trends that marketers can expect in 2016.

Ads, Mobile, Social advertising, Apple, apps, brands, content

New ‘folding’ Google Glass revealed

January 5, 2016

Google has revealed a new version of its Glass wearable computer, aimed at enterprise businesses such as healthcare and manufacturing.

Mobile, News Google, Search

IAB ‘concerned’ by new FTC guidelines for native ads

January 5, 2016

The Interactive Advertising Bureau has voiced concerns about details of the Federal Trade Commission’s new native ads guidelines, calling them “overly prescriptive.”

Ads, Content, Regulation advertising, brands, content, digital marketing, marketing

Big social commerce trends for 2016

January 5, 2016

Many shoppers use social networks to research products and favourite retailers, but there is low demand for a ‘buy’ button on social media, according to new research.

E-commerce, Social brands, Facebook, global, media, Privacy

Mark Zuckerberg to build robot butler to help him at work

January 4, 2016

Facebook founder Mark Zuckerberg plans to build artificial intelligence (AI) to help him around the house and with his work, similar to the butler Jarvis from the film Iron Man.

Regulation, Social Facebook, media, music, technology

Instagram usage ‘doubles in last 2 years’

January 4, 2016

In the world of social networking, Facebook-owned Instagram has been a clear success story in recent years. New research from Global Web Index indicates that the social netowrk has risen rapidly in recent years to rival the likes of Twitter.

Mobile, Social China, Facebook, global, Twitter, UK

From car doors to laptops: John McAfee crowdfunds universal security dongle

January 4, 2016

The founder and former CEO of McAffee Antivirus has developed his latest security product, ‘EveryKey’- a bluetooth security dongle that can unlock all password protected devices, including phones laptop, tablets….and even potentially your car or the front door of your house.

Regulation security

Facebook’s review of 2015: A year of tragedy and solidarity

December 31, 2015

Facebook has created a site devoted to the most talked-about topics on its platform this year.

Social Facebook, games, images, video
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