As Mobile World Congress comes to a close, a key theme from this year’s event was how mobile will dominate media- and 5G mobile internet will be the catalyst for this shift.

Programmatic marketing is now big business, as marketers automate the buying and selling process based on real time data. But do marketers really know how to get the best out of this phenomenon? This second infographic from Eyeota’s ‘Programmatic Basics’ series covers the difference between declared and modelled data.

A major digital tipping point has been reached – with the percentage of UK online retail sales made through mobile devices (smartphones and tablets) exceeding 50% for the first time, according to new figures.

Alexander McQueen, Mary Katranzou and Burberry were the top trending designers on Tumblr at London Fashion Week.

With Mobile World Congress in full swing, we look at five of the biggest future shocks to emerge from the trade show.

The software payment platform for building an internet business, Stripe, launched a new global platform that removes barriers to entry for Start-Ups.

Mastercard is introduce facial recognition payment software this summer, letting its customers pay for their online purchases by taking a selfie.

As big data takes an ever greater role in marketing, a new report predicts that customer data ‘to drive the majority of sales decisions- although many firms feel they aren’t making the most of their current information.

Programmatic marketing is now big business, as marketers automate the buying and selling process based on real time data. But do marketers really know how to get the best out of this phenomenon? This new infographic series from Eyeota covers the basics.

Native advertising spend is forecast to grow by 156% over the next five years and reach €13.2 billion by 2020, according to a new report.