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Mobiles get branded holographic content with ‘Virtual Mobile’

April 22, 2016

Holographic services company Virtual Presence has released Virtual Mobile, its new compact unit designed for anyone with a smartphone.

Mobile content, global, technology

Top mobile tips: How to monetise apps and improve success

April 22, 2016

Mobile and app user experience is now more important than ever due to Google’s mobile friendly algorithm and the introduction to ad-blockers. James Rosewell, founder and CEO of 51Degrees, looks at how to optimise the experience for every single user no matter what device they are using.

Mobile advertising, analytics, Apple, apps, brands

Facebook tip jar: Users to donate cash for a good post?

April 22, 2016

Facebook is considering introducing a ‘tip jar’ which would let users give a cash tip in exchange for a good post, rather than just a ‘like’, according to a news report.

E-commerce, Social content, Facebook, media

Emojis boost email open rates: ‘Tears of joy’ most popular

April 22, 2016

Brits are 63% more likely to open an email with an emoji accompanying the subject line, ahead of US and other European couterparts, according to new research.

News, Social email, marketing, Spain, UK

Choose your own adventure: Persol creates interactive comic on Instagram

April 22, 2016

Iconic sunglasses brand Persol has launched an interactive graphic novel on social media, letting fans vote on what happens next in the story.

Content, Social, Viral media

Ecommerce sales growth doubles (but tablets falter)

April 22, 2016

Online retail sales growth rate surged 15% in the first quarter of 2016, but there is a growing disparity observed between smartphone and tablet usage, according to new data.

E-commerce ecommerce, retail, smartphones, Travel, UK

YouTube ads ‘getting better ROI than TV’

April 21, 2016

More than three-quarters (77%) of campaigns on YouTube have “a higher return on investment than TV”, according to new research.

Ads, Content, Video, Viral analytics, brands, France, Germany, global

Five reasons why the Queen is good for UK business [INFOGRAPHIC]

April 21, 2016

As Queen Elizabeth II celebrates her 90th birthday, Qing Wang, Professor of Marketing and Innovation at Warwick Business School, reveals five reasons why she is a distinct advantage for UK business following her recent research of Chinese consumers in 13 cities covering five regions of China.

News brands, China, Facebook, global, infographic

Snapchat faces backlash for Bob Marley filter on ‘Marijuana Day’

April 21, 2016

Snapchat has come under fire for launching a Bob Marley filter on the day of the anniversary of ‘Marijuana Day’.

Mobile, Social media, music, Twitter

Adblocking could become an “epidemic” warms eMarketer

April 21, 2016

Nearly a third (30%) of British web users will have installed adblockers by 2017 as the practice becomes an epidemic, eMarketer has warned.

Ads advertising, brands, content, Google, technology
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