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Facebook takes on Snapchat with “instant video” on Messenger app

September 6, 2016

Facebook has launched a new “instant video” feature through its Messenger app that lets users send each other live videos, plus photos, gifs and written messages while texting in the app.

Mobile, Social Android, Apple, Facebook, video

Naked Wines ‘most socially engaged wine retailer’

September 6, 2016

Naked Wines delivers the highest amount of engaging content to its customers across social platforms, according to new research. Berry Bros. & Rudd came second, followed by Virgin Wines in third place.

Ads, E-commerce, Social analytics, brands, content, Facebook, marketing

Driverless buses start taking passengers in France

September 6, 2016

A year-long trial of driverless buses has started in Lyon in what officials have described as a ‘world first’.

Mobile, News France, Google, technology, Travel

EU stops mobile networks from blocking ads

September 5, 2016

The EU’s Body of European Regulators for Electronic Communications (Berec) is scuppering mobile network’s plans to block ads at a network level, under new net neutrality laws.

Ads, Mobile, Regulation advertising, content, Europe, Facebook, Italy

Hitachi tests humanoid robot at Haneda Airport

September 5, 2016

Hitachi has begun tests of passenger services using its “EMIEW3” humanoid robot, designed to guide people to the correct destination.

Mobile, News Japan

UK shoppers “ready for completely automated purchases within two years”

September 5, 2016

A huge proportion of UK consumers are ready for the next stage in digital retail: completely automated purchases managed by machine with no action from the shopper needed, termed Programmatic Commerce, according to new research.

Ads, E-commerce Amazon, brands, ecommerce, Privacy, retail

Brits “severely underestimate amount of data stored about them”

September 5, 2016
Facebook plans to scan people’s photos into their own ads

Many people underestimate how many organisations currently hold sensitive information about them a new survey has found.

Regulation images, Search, security, UK

Path to purchase: Marketing failing to make use “algorithmic attribution”

September 5, 2016

With more consumer paths to purchase than ever before, marketers are increasingly turning to ‘attribution models’ to find out what channels work best- but many are still falling short.

E-commerce marketing, media

5 surefire ways to improve your customer service via social media

September 2, 2016

Using social media as a tool for customer service is second nature to most businesses but it’s always good to be reminded of the basics preventing any serious reputational damage. Speaking to experts and using their own expertise Love Energy Savings has put together 5 short but essential tips to improve customer service via social … [Read more…]

E-commerce, Social Facebook, marketing, media, Twitter

Influencer marketing trends: Celebrities charge $188k for YouTube sponsorships

September 2, 2016

YouTube personalities charge an average of $187,500 (£143,000) for each sponsored video, while Instagram and Snapchat endorsements are worth $75,000, according to new figures revealed by a US talent agency.

Ads, Content, Mobile, Regulation, Social, Video, Viral marketing, media, Twitter, video, YouTube
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