IBM has launched Project Intu, an open platform designed to let developers embed its AI “Watson” functions into various end-user device form factors, offering a next generation architecture for building “cognitive-enabled experiences”.

Instagram has revamped its video features with a Periscope-style live broadcast option.

Alcoholic drinks brand Diageo has launched a virtual reality video simulating a drink driving car crash.

In troubling economic times, instead of making themselves look good, businesses have to make themselves look useful. Jon Mowat, Managing Director at Hurricane Media, offers tips on getting the most out of content marketing as we look forward to 2017.

Facebook has said it will shut down its Atlas ad-buying tool, but will continue to use the analytics side of the platform, according to a news report.

There is growing evidence of a personal data economy; a concept that puts individuals in control of their personal information and allows them to share it with businesses, brands and other trusted third parties on their own terms, according to a new free whitepaper report.

Mobile is changing the way consumers shop on the high street, with a report identifying six new different shopping behaviours, to help retailers understand what motivates them.

Bringing the human body to life as a rock band, international healthcare group Bupa has launched a video led campaign to encourage young people aged 25 to 35 to stay healthy and perform at their best with key lifestyle tips through its Health Assessment service.

Consumers are using an ever-increasing variety of channels and touch points across media to shop and to consume content., according to a new white paper report from IAB Europe.

The first in a two-part series, Sophie Rayers, EMEA Marketing Director at online video provider Brightcove looks at the best practices for implementing successful video as part of your social media marketing strategy – in particular, how to make Facebook video work for your business.