Snapchat has added the ability to chat in groups for the first time, as the chat app looks to take on the likes of WhatsApp, Instgram and Facebook Messenger.

10 informed ideas about emergent digital trends and themes to expect in 2017 from digital agency Code Computerlove.

The UK is a nation of last minute present purchasers, with new research revealing that there are still lucrative opportunities for merchants to snap up a chunk of the nation’s festive spend.

Google’s self-driving car project has rebranded itself as Waymo, working as an independent entity within the technology giant, as the project gets closer to a public launch.

This year, a quarter of Britons will shun sending traditional Christmas cards, with 52% now opting to spread their festive cheer digitally via social media and messaging apps.

Shazam has teamed up with Snapchat to integrate the music and video recognition app within the social network.

Amazon was the biggest advertiser during last weekend’s prime time TV, airing more than 2 hours and 9 minutes of ads, according to new research.

Digital marketing, technology and commerce consultancy, Amaze has revealed its top ten industry predictions for 2017. Its chief strategists and technologists have set out how human behaviour will influence digital advancements in the year ahead and what this will mean for brands, especially in terms of cognitive computing and A.I.

Does the need to meet quarterly targets mean strategy takes a back seat to expediency? Rupert Harrison, Planning Director at Zeta Global argues that marketers need to acknowledge that not every situation can turn into immediate revenue – and knowing when to message commercially, and when not to, is a careful balancing act.

Games developer Niantic has updated its Pokémon Go app, as the augmented-reality game’s popularity has slumped from its record-breaking user numbers back in June.