The major messaging apps are set to be hit by “passive networking” in 2017 as additional functionality puts off some users, according to GlobalWebIndex, home of the world’s largest ongoing study on the digital consumer.
Brits “more romantic than the Italians or French”- Adobe data
With February 14th fast approaching, new data from Adobe Stock reveals where hearts are set to be racing this Valentine’s Day…
LoopMe and adsquare combine AI and location data for mobile video marketing
Mobile video platform LoopMe is now integrated with adsquare, a mobile data exchange, following successful campaign collaboration with Ad Tech unit, Cadreon.
No more clichés? Ebay shows Valentine’s swap roses for events as gifts
UK consumers are set to spend big on cultural and experiential gifts for their loved ones in the run up to Valentine’s Day, according to new data from eBay Advertising.
Twitter losses double despite “Trump effect”
Twitter has suffered its lowest revenue growth since its 2013 flotation, despite being the communication platform of choice for the new US President.
Facial tracking shows Skittles and Mr Clean were best Super Bowl ads
Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions.
Unilever invests in ‘Snatch’ augmented reality treasure hunt game
Unilever Ventures has invested in an augmented reality treasure hunt game Snatch, a game dubbed “Pokémon Go for brands”.
Facebook stops ‘illegal’ race-based ad targeting (but still offers ‘ethnic affinity’ tools)
Facebook has updated its ad policies to prevent race-based targeting, but will still allow targeting based on ‘ethnic affinity’ of users in domains other than housing, employment and credit.
Next to build digital “image Factory” to boost customer experience
Clothing retailer Next is building a digital ‘Image Factory’ to make it quicker and more efficient to manage its growing volume of digital assets for use on its website and in marketing campaigns.
Daily Mail banned from Wikipedia news sources as “generally unreliable”
Wikipedia editors have voted to ban the Daily Mail as a source for the website in all but exceptional circumstances after labelling the news group “generally unreliable”.