LoveCrafts, an online crafts community, with millions of users across 140 countries worldwide, today announces the acquisition of WEBS, America’s Yarn Store.

Over half of consumers will watch relevant ads in full and one in five will search after seeing ads on streaming platforms, according to new research.

Online fashion retailer ASOS has bought the Topshop, Topman and Miss Selfridge brands from failed retail group Arcadia, but their 70 stores, employing 2,500 people, are not included in the deal.

With a year until Google eliminates third-party cookies from its popular Chrome browser,75% of companies globally are worried about tracking cookies, but in the UK a massive 90% are not ready for life without third-party cookies, according to new research.

Facebook’s fourth quarter earnings were better than expected against a backdrop of growing political and regulatory challenges — but cited “significant uncertainty” as a problem for its massive ad revenue-generating machine.

Silver surfers are the fastest-growing segments among some of the top social platforms’ audiences; users over the age of 50 are growing more quickly than any other age group on Facebook and Snapchat, according to new research.

Tik Tok has surpassed Snapchat in time spent among adult users in 2020, according to new research from eMarketer.

While digital video ad spend is dramatically increasing in the UK, 41% of digital video advertisers and buyers say that a lack of understanding of the ecosystem is one of the key barriers to greater adoption, according to new research.

Technical integration of the two platforms has been completed and the partnership will enable InMobi to directly offer InGamePlay brand advertising supply to its buy-side clients. The deal will extend its category offering to reach and engage with premium gaming audiences through non-intrusive in-game ads. AdInMo’s ad units blend seamlessly with the game experience, enabling … [Read more…]

The UK Government is using Sky Media’s innovative ‘One Campaign’ advertising proposition for it’s new Covid-19 advertising campaign ‘Look into my eyes’.