As more brands flock to celebrities and YouTube stars to promote their products on social media, just how much do these influencers earn? New research uncovers some key data.

What happens when you mix big data and politics? An explosive article in last weekend’s Guardian investigated the links between Brexit, Trump and a data mining firm called Cambridge Analytica. But did it uncover a shady political coup or the logical (and legal) next step in campaigning?

London-based virtual reality firm Improbable has raised $500m (£388m) in one of the biggest investments in an early stage European technology business. Japan’s Softbank is backing Improbable in a funding round that values the business at more than $1bn. The deal gives SoftBank a “non-controlling” stake in the company, valuing it over the $1bn magical … [Read more…]

Internet users are not only failing to purchase new tablets, but that many existing tablet users are choosing not to upgrade their devices, according to new research.

Despite retailers’ best efforts to improve customer experience and engagement, research by conversational commerce platform iAdvize has found that the majority of UK consumers look to peers when making a purchasing decision, rather than the retailer or brand.

Chatbots could save businesses billions of pounds, with banks and healthcare gaining the biggest cost savings.

Laerdal Medical’s, the producer of the ‘Resusci Anne’, has got a new global website built in conjunction with agency Amaze.

Snapchat has seen its shares tumble after the social network reported disappointing growth in the first three months of the year.

Only 1.2% of social video on Facebook goes viral, representing over 1 million views), according to new research.

Nearly 9 out of 10 (86%) UK and US marketers believe that for maximum success they need to collect as much information as possible on their customers.