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Marketers held back by ‘IT complexity’

July 12, 2017

Organisations are encountering digital performance problems once every five days, which means they are losing valuable time engaging with consumers, according to new research.

Ads, News Australia, digital marketing, France, Germany, marketing

White paper: How to future-proof your business against the new, agile kids on the block

July 12, 2017

With challenger brands such as Netflix and Airbnb shaking up the marketplace, a new paper from Amaze explores why disruption occurs, how challenger brands are harnessing it to their advantage and the steps businesses need to take to succeed in the future.

Ads, E-commerce, News brands, digital marketing, global, marketing, technology

Google trains self -driving Waymo minivans to work with emergency services

July 12, 2017

Waymo, the self-driving car project run by Google, recently spent some time with the Chandler Police and Fire in Arizona for an “emergency vehicle testing day.”

News Google, technology

End of an era: Psy’s ‘Gangnam Style’ no longer top YouTube video

July 11, 2017

Psy’s ‘Gangnam Style’ is no longer the most-watched video on YouTube, after spending five years in the top spot, according to official stats.

Video, Viral music, video, YouTube

The fake news effect: Third of people trust the media less than six months ago

July 11, 2017

Reports of ‘fake news’ have impacted consumer confidence, with the public growing increasingly sceptical of whether news is factually correct, according to new research.

Ads, News, Regulation apps, content, Facebook, Google, media

Facebook plans to build a village in Silicon Valley

July 11, 2017

Facebook plans to build 1,500 new homes including supermarkets, swimming pools and a visitors’ centre, near its offices in Menlo Park, California.

News, Social Facebook, global, Google, local, retail

Deutsche Telekom expands into German TV with set top box

July 11, 2017

Deutsche Telekom Group, the second largest multinational operator in Europe, is working with Zenterio, a leading TV technology and services provider, on an ambitious project to modernise the TV subscriber experience in Germany with one of the market’s largest deployments of IPTV set top boxes.

Mobile, News Europe, Germany, technology

Next-gen programmatic marketing: Improve Digital adds header bidding solution

July 11, 2017

Ad monetisation technology platform Improve Digital is launching a header bidding solution as stepping stone towards the next level of programmatic advertising.

Ads advertising, content, marketing, technology

Amazon Prime subscribers “to overtake US cable TV by next year”

July 10, 2017

Amazon Prime is on track to overtake the entire US cable TV industry combined in terms of subscribers, with the tipping point predicted to occur during 2018, according to new research.

E-commerce Amazon, government, video

Video viral of the week: Apple gets emotional with latest iPhone ad “The Archives”

July 10, 2017

From Ridley Scott’s ground-breaking 1984 Super Bowl commercial to the dancing iPod silhouettes, Apple has made some iconic ads over the decades. It’s latest iPhone 7 campaign aims big with an emotional campaign called ‘The Archives’.

Ads, Content, Mobile, Video, Viral Apple, video
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