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Global messaging app trends: 16% rise in one year

July 31, 2017

An extra 243 million mobile phone users worldwide will start using mobile messaging apps this year, with Facebook Messenger and WeChat leading the way, according to new research.

Mobile agencies, apps, Brazil, Europe, Facebook

New EU data laws: 3 practical tips to avoid hefty fines

July 20, 2017

Experian is announcing its “3 ‘I’s guide” to help businesses prepare for GDPR, with some practical steps to help avoid fines when the consumer data protection laws come in place om 25th May 2018.

Ads, Regulation Privacy, Regulation, UK

Video viral of the week: BA launches star-studded flight safety video

July 20, 2017

British Airways is releasing a new flight safety video featuring some of Britain’s most notable faces, in partnership with Comic Relief. See why it’s our video viral of the week below…

Ads, Video, Viral global, video, YouTube

Hiscox revamps UK website with more personal experience

July 20, 2017

Specialist insurer Hiscox has launched a new UK website – designed and built by Amaze, the leading digital marketing, technology and commerce agency, in partnership with Drupal specialists CTI Digital.

Ads, Content content, digital marketing, global, marketing, technology

Which brand won Wimbeledon? Robinson’s gets biggest engagement boost

July 20, 2017

Wimbledon is over, but the impact of brand sponsorships is ongoing, with new stats showing the social media impact the renowned sporting event has on brands.

Ads, Content brands, Facebook, media, technology, Twitter

Amazon beats supermarkets to come top of list of most trusted retailers

July 20, 2017

Amazon is the UK’s most trusted retailer, followed by Tesco, Sainsbury’s, Boots, and M&S, according to new research.

E-commerce advertising, Amazon, brands, email, marketing

BBC Advertising and Wall Street Journal ramp up programmatic ads with Smartology

July 20, 2017

BBC.com and The Wall Street Journal are among the first first premium publishers to use Smartology’s new programmatic ad platform that uses ‘semantic matching’.

Ads advertising, BBC, brands, content, marketing

Google Glass returns after two years (but just in the workplace)

July 19, 2017

Google Glass is making a comeback, two years after the augmented reality spectacles were shelved by the company. But this time, the product is focused on aiding the workplace rather than general consumers.

Mobile apps, Google, Privacy

Keith Weed outlines “three Vs” of marketing for brand safety online

July 19, 2017

Keith Weed, Unilever’s Chief marketing officer, has outlined ways for brands to avoid appearing next to inappropriate content online.

Ads, Regulation brands, content, Google, marketing, media

Unilever and WPP invest $15m in digital ad creative platform

July 19, 2017

Creative management platform for digital advertising Celtra received a $15 million investment round led by Unilever Ventures and WPP.

Ads, Mobile advertising, agencies, brands, content, FMCG
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