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Amazon slashes Wholefoods prices by up to 43% on first day

August 29, 2017

Amazon has cut prices on a range of products at its newly-acquired Whole Foods grocery chain it bought for £10.7bn earlier this year.

E-commerce Amazon, retail, technology, UK

Hellmann’s targets millennials with direct to consumer model

August 29, 2017

Unilever’s dressings brand Hellmann’s has begun testing a new direct-to-consumer model with on-demand delivery service Quiqup in a collaboration connected by Unilever Foundry.

E-commerce brands, global, retail, technology

GroupM launches new viewability standards with Unilever and Shell

August 29, 2017

WPP-owned advertising firm GroupM has rolled out new viewability standards, requiring a display ad to be 100% in view for at least one second, backed by key clients such as Unilever, Campbell Soup Company, Shell, Subway and Volvo Cars.

Ads advertising, comScore, Facebook, global, marketing

Guest comment: Growing email click-throughs is all about relevance

August 25, 2017

Data from the Direct Marketing Association show a return of 380% invested in email marketing. Why is this still is thing? And what can money marketers do to make the most out of this medium? Ross Sibbald is Executive Head of Striata Marketing Solutions, breaks down the elements of a successful e-marketing strategy.

Ads, Content content, email, Facebook, marketing, media

Taboola partners Getty Images to give marketers “creative testing” tools

August 25, 2017

Marketing technology platform Taboola has struck a partnership with Getty Images to help clients pair images with their content discovery campaigns.

Ads content, images, marketing, technology

UK marketers “falling behind consumer demand for innovation”

August 25, 2017

UK marketers must rethink their engagement strategy to move beyond the transactional experiences consumers currently anticipate, according to new research.

Ads analytics, apps, brands, content, email

Share of online UK retail orders going to EU at 4-year high

August 24, 2017

Online retail delivery order volumes were up +16.5% year-on-year in July, according to the latest data from the IMRG MetaPack UK Delivery Index.

E-commerce Amazon, marketing, retail, UK

Google teams with Walmart for voice-enabled shopping

August 24, 2017

Walmart and Google are teaming up to enter the voice-shopping market, currently dominated by Amazon’s Alexa.

E-commerce, Mobile, Search advertising, Amazon, Apple, brands, ecommerce

Case study: How footwear brand BoxFresh smashed Google benchmarks with programmatic display campaign

August 23, 2017

Men’s footwear brand, Boxfresh is now working with digital marketing company, Rakuten Marketing to re-establish its brand in UK and German markets.

Ads, Search digital marketing, ecommerce, Europe, Facebook, Germany

LinkedIn lets users share own videos

August 23, 2017

LinkedIn has launched a new video feature, letting its 23 million UK members to record, upload and share their own video content on the platform.

Social, Video Android, content, marketing, UK, video
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