
Amazon has cut prices on a range of products at its newly-acquired Whole Foods grocery chain it bought for £10.7bn earlier this year.
Data from the Direct Marketing Association show a return of 380% invested in email marketing. Why is this still is thing? And what can money marketers do to make the most out of this medium? Ross Sibbald is Executive Head of Striata Marketing Solutions, breaks down the elements of a successful e-marketing strategy.
UK marketers must rethink their engagement strategy to move beyond the transactional experiences consumers currently anticipate, according to new research.