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State of online video: 34% rise in global online video viewing

September 13, 2017

Millennial consumers worldwide lead the growing online video consumption, with average global viewership up five hours, 45 minutes per week, according to new research.

Content, Mobile, Video content, Europe, France, Germany, global

Health and fitness app usage “grew 330% in just 3 years”

September 13, 2017

Health and fitness apps have become widely popular over the past few years, with usage growing by over 330% in the last three years, according to new research.

Content, Mobile analytics, apps, content, marketing

New technologies key to loyalty in the “Experience Era”

September 13, 2017

Half (50%) of British consumers are loyal to brands that tailor experiences to their needs and preferences, but are more likely than their European counterparts to switch brands that provide a superior experience, according to new data.

Ads, Content brands, content, Europe, France, Germany

Mobile data usage trends: Live infographic tracks world’s biggest apps

September 12, 2017

We all know mobile usage is soaring, but how does that translate to real-time analytics? This new interactive infographic from gambling reviews site PlayMobi shows the live usage stats from some of the world’s biggest apps.

Mobile Amazon, analytics, apps, Google, infographic

IAB Europe warns of “dire unintended consequences of restricting data-driven ads”

September 12, 2017

The EU’s plans of restricting collection and use of data in digital advertising could have serious and unintended consequences for the EU economy, for Europe’s independent media, and for the accessibility of the internet itself, according to trade body IAB Europe.

Ads, Regulation advertising, behavioural targeting, content, Europe, internet use

Smartphone use in the UK overtakes desktop for first time

September 12, 2017

In 2017, for the first time, smartphones will be the preferred method to access the internet among adults in the UK, according to eMarketer’s latest time spent forecast.

Mobile agencies, apps, government, media, smartphones

Marmite woos millennials with biggest-ever campaign and ‘TasteFace’ app

September 12, 2017

Unilever’s Marmite has launched its biggest marketing campaign to-date, challenging consumers to ‘Just Try It’ with £3m TV online and social media ads.

Ads, Content, Mobile marketing, media, technology, UK, video

GDPR warning? Facebook hit by €1.2m fine from Spain’s data privacy regulator

September 12, 2017

Facebook has been dealt a €1.2m by Spain’s data privacy regulator, according to reports, with the ruling coming just months ahead of the implementation of the European General Data Protection Regulations (GDPR).

Regulation, Social advertising, Europe, Facebook, France, Germany

Lack of convenience ‘accounts for 25% of failed online deliveries’

September 12, 2017

Despite retailers recognising ‘last mile convenience’ is an increasingly important consideration for online shoppers, many are still failing to meet consumers’ expectations in fulfilment, according to new research.

E-commerce brands, retail, UK

AppNexus and Rubicon Project take on DoubleClick with ‘Prebid’ ad group

September 12, 2017

AppNexus and Rubicon Project have teamed up to create Prebid.org inc. an independent organisation dedicated to the development and promotion of open-source header bidding solutions to drive publisher monetisation.

Ads advertising, analytics, media, technology, video
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