New research conducted by Studio Graphene in partnership with City Road Communications has revealed how entrepreneurs’ expectations of launching a technology startup compare to the realities of running a company.
YouTube is now the go-to platform for football fans
YouTube has become the premiere global online destination for football, giving fans behind-the-scenes access to their favourite teams and access to must-see matches.
Bricks and mortar stores must adapt to the needs of the modern digital consumer
Bricks and mortar stores that fail to adapt to consumers’ desires for digital experiences will be left behind, according to new research by global provider of unified commerce solutions, PCMS.
Three-quarters of CIOs say the need for rapid innovation puts customer experience at risk
Organisations release new software updates three times an hour, but 64% of CIOs are forced to compromise between faster innovation and perfectly working software, according to new research.
Adobe buys ecommerce platform Magento Commerce
Adobe has bought Magento Commerce, a market-leading commerce platform, for $1.68 billion.
Top tips: How to get your Facebook ads to reach the people you want to
With Tesco Direct’s website being canned due to the high cost of online advertising lots of marketers are facing further scrutiny into the success of their online ads. Combined with the recent changes to Facebook’s algorithm this a key time to make sure that digital marketers are confident their social spend is helping them to … [Read more…]
Most consumers concerned with amount of personal information companies can access
Just 42% of European consumers trust companies to use their personal information responsibly, as businesses are developing a ‘two tribes’ approach to implementing GDPR, according to new research.
European digital advertising market has doubled in size in 5 years
The European Digital Advertising market reached €48bn in 2017 compared with €24.8bn in 2012, according to new data.
AgeChecked teams up with Blockchain platform for age verification
AgeChecked, a solution provider for online retailers of age-restricted goods and services, has partnered up with Blockpass, a blockchain-based identity application, to offer users age verification certificates that enable them to prove their age when interacting or accessing services online.
Days before GDPR, consumers reveal what they really dislike people doing without permission
With the headlines full of stories about how unprepared marketers are for GDPR, new research from Databoxer gets to the crux of what British consumers hate people doing without getting permission first — whether it’s brands or even friends, family and strangers.