During the Champion’s League Final last weekend, a staggering 8,366,967 online engagements were directed at Real Madrid in total, but sentiment for the winning club actually fell, according to new research.

Yemi Olagbaiye, Head of Client Services, Softwire, discusses ethical AI and the fears surrounding who should be responsible for how quickly these technologies are emerging.

Just 35% of companies have integrated CRM systems, while two thirds of companies are covering marketing and CRM with the same budget, leaving a third of marketers without plans and processes around the technology, according to new research.

A tweet from UK rail operator Thameslink backfired spectaularly this week, after an attempt at humour resulted in high street retailer Poundland threatening to sue.

Fuze Tea, a new iced tea brand, has launched ‘Calm the Commute’ – a series of unexpected moments for Londoners on their commute home over the next few weeks.

The most effective out-of-home (OOH) advertising spots often aren’t found in the most obvious locations, according to new research.

Online retail parcel delivery order volumes were up +13.9% year-on-year in April, according to the latest data from the IMRG MetaPack UK Delivery Index.

Back in February 2017, KFC created an elaborate online prank to promote its latest Dirty Louisiana burger with a fake food blogger and a humorous take on the clean eating craze.

Chris Noble, Director of StoreForce looks at how digital sales impact instore customer service, as well as the role of bricks and mortar in driving online sales.

Significant rises in the value of entertainment brands including Netflix, Amazon, Apple and Alibaba have driven a record year of growth in the 2018 BrandZM Top 100 Most Valuable Global Brands ranking.