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Going public: Social media needs to be the beating heart of the public sector

July 5, 2018

For public sector organisations, simply being on social networks is not enough. Rob Coyne, General Manager EMEA at Hootsuite, looks at why a clear social strategy, which considers the needs of the people, is the key to success for public sector organisations.

Social content, government, local, media, technology

Prime Day: A $1.6bn loss-leader creating millions more Prime members

July 5, 2018

Amazon’s Prime Day is the biggest loss-leader in history, enticing millions more shoppers into Prime membership, says e-commerce delivery specialist ParcelHero

E-commerce Amazon, retail

Harry Kane catching Ronaldo, Messi and Neymar for social media buzz

July 5, 2018

The goals scored by Harry Kane, England’s superstar striker, have so impressed fans on social media, that his share of voice now puts him at fourth place behind the mighty talents of Cristiano Ronaldo, Lionel Messi and Neymar, according to new analysis.

Ads, Content, Mobile, Social, Video, Viral brands, Brazil, Facebook, Germany, infographic

Social media world cup: France most talked about team

July 5, 2018

Following an incredible and unpredictable knockout stage, Socialbakers’ 2018 Social Media World Cup now shows that France are the most talked about side of the quarter finalists.

Content, News, Social, Viral Facebook, France, media, Twitter

Memes saved? MEPs vote to reject EU copyright law proposal

July 5, 2018

MEPs in the European Parliament have voted to reject EU copyright law changes, backed by Sir Paul McCartney and other high-profile musicians.

Content, Regulation content, music, technology, Twitter, user generated content

Facebook shuts down three apps after ‘low interest’

July 5, 2018

Facebook is shutting down three apps, tbh, Hello and Moves, blaming low user numbers.

Ads, Mobile, Social apps, Facebook, Privacy

Human nature ‘drives customer loyalty in a digital world’

July 5, 2018

Organisations that create emotional connections with customers will increase customer retention and satisfaction, according to new research.

Ads, Content, E-commerce, Social analytics, brands, email, technology, UK

UK retailers spend £1.5m on failed or cancelled digital transformation projects

July 5, 2018

Lack of direction behind digital transformation is costing retailers dearly, as almost three quarters (74 per cent) admit to undertaking projects not linked to the overarching business strategy.

Ads, E-commerce retail, technology, UK

World Cup marketing trends: 4m bored Brits shop on their smartphones during matches

July 4, 2018

Online retailers are expecting a ‘boom’ in mobile purchases with over 4 million Brits shopping on their smartphones while watching the 2018 World Cup.

E-commerce, Mobile analytics, games, marketing, retail, smartphones

Junk food ban online: Cadbury, Chewits and Squashies first ads disallowed

July 4, 2018

Adverts for Cadbury eggs and Chewits and Squashies sweets have been banned for breaking new rules prohibiting the advertising of junk food to children.

Ads, Content, Regulation, Social, Video advertising, content, Facebook, government, marketing
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