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New digital tax to save the high street?

August 2, 2018

As high business rates continue to sink many floundering High Street shops, Chancellor Hammond is pressing ahead with plans to find a ‘better way of taxing the digital economy’ to reduce online stores’ tax advantage. But a new Study by ParcelHero questions whether a new tax on the one growing area of retail is the … [Read more…]

E-commerce Amazon, content, Europe, Facebook, Google

Cheetah Digital buys Stellar Loyalty to boost customer loyalty tools

August 2, 2018

Marketing software firm Cheetah Digital has bought Stellar Loyalty, a provider of cloud-based customer engagement and loyalty software.

Ads brands, CRM, email, Europe, marketing

News app trends: Top 10 breaking news stories of 2018 (so far)

August 2, 2018

The birth of the royal baby was the story which most resonated with the UK public in the first half of 2018, according to new research looking at push notifications sent on each day by UK news and media apps.

Content, Mobile, News, Viral advertising, analytics, apps, media, smartphones

Smart pets: 52% of Brits would buy tech for their pets while at work

August 2, 2018

Over half (52%) of British workers would invest in technology for their pets while they are at work, while 43% of Brits check on their furry friends several times a day whilst they are out of the office.

Mobile, News brands, games, marketing, technology, UK

Cricket World Cup launches marketing campaign for ‘public ballot’ tickets

August 1, 2018

The ICC Cricket World Cup 2019 has launched its Public Ballot, backed by an inclusive marketing and PR campaign called ‘Are you in?’, ahead of the competition hosted in England and Wales next year.

Ads, Content marketing, media, sport, UK

2018’s most innovative tech brands: Amazon tops list

August 1, 2018

Amazon has topped the list of the 6th annual Most Innovative Tech Brands survey conducted by Brand Keys, with General Motors, Hulu, Lyft, Instagram, Nike also making the list.

Ads, E-commerce Amazon, Apple, brands, Facebook, Google

Five Guys uses big data to boost burger sales

August 1, 2018

Premium burger chain Five Guys is using Looker’s data platform to boost insights and decision making both inside and outside of store locations.

E-commerce Spain

Working together for powerful results: what programmatic in-housing really means

August 1, 2018

Does the rise of automated ad buying spell the end of the media agency? Ilona Lubojemska, Director of Client Services at The Trade Desk looks at the trend of brands bringing programmatic in-house.

Ads, Content, News advertising, agencies, brands, marketing, media

Ecommerce trends: Cautious consumers costing retailers

July 31, 2018

Consumers spend nearly a year of their lives agonising over whether to part with their cash, according to new research.

E-commerce Apple, ecommerce, email, Facebook, Google

Brits now prefer to shop online than in-store

July 31, 2018

Ecommerce is continuing to charge the high street as over half of UK consumers (51%) admit they now prefer to shop online than in-store.

E-commerce brands, ecommerce, retail, Search, Spain
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