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M&S boosts customer service channels with Rant & Rave platform

September 14, 2018

M&S customers can now leave feedback via a multitude of channels including email, webchat, SMS and Interactive Voice Response (IVR), following a partnership with tech firm Rant &Rave.

Ads, E-commerce brands, email, retail, UK

Most retailers feel digital transformation ‘requires a change in leadership mindset’

September 14, 2018
Poor eCommerce planning and execution will cost direct to consumer brands £304k in 2020

Speaking at Tech. brought to you by Retail Week and World Retail Congress, Colin Light, Digital Consulting Leader at PwC, reveals how leadership needs to change, and how leaders are ditching the five year plan to look to three years ahead, as digital transformation changes the nature of leadership.

E-commerce retail, Search, technology

Digital marketing trends: attention spans aren’t shrinking, they’re evolving

September 14, 2018

Attention spans are not shrinking, rather they are evolving to be more selective, according to a new research.

Ads, Content, News content, digital marketing, global, marketing, UK

Bad chatbots: Businesses and consumers at odds over definition of “good” customer experience

September 14, 2018

There is significant support for AI in customer service, but nearly all consumers (88%) want transparency on when they are talking to a chatbot rather than a human, according to new research.

Ads, Social brands, email, retail, technology, Travel

Holiday hang ups: Third of Brits getaways affected by mobile app problems

September 14, 2018

Mobile apps played a central role in the British holiday experience this summer, with more than a third of holidaying Brits saying app problems ruin their holiday, according to new research.

Ads, Mobile apps, Entertainment, Europe, Travel

Alibaba partners Mail.Ru for Russia ecommerce expansion

September 13, 2018

Chinese ecommerce giant Alibaba has joined forces with a state fund along with telecom company MegaFon and internet firm Mail.Ru Group as part of a new ecommerce venture in Russia.

E-commerce, News China, ecommerce, Europe, financial services, global

New YouTube vertical video ads adapt to mobile orientation

September 13, 2018

YouTube has announced the new vertical video ads now available for TrueView and Universal App campaigns that will ‘seamlessly adapt’ to horizontal and vertical formats depending on how the viewer is holding the phone.

Ads, Video, Viral advertising, apps, content, video, YouTube

Creative protection or ‘link tax’? EU votes for controversial internet copyright law

September 13, 2018

The European Union Parliament voted has overwhelmingly to approve a copyright reform that have been criticised for being harmful to an open internet.

Ads, Content, News, Regulation, Social, Video, Viral content, Facebook, Google, Twitter, YouTube

Top 10 most relevant brands in the UK: Lego, Apple and Playstation lead the way

September 12, 2018

Apple, Lego and PlayStation are the most relevant brands to UK consumers according to the new prophet brand relevance index.

Ads, Content, News, Social Amazon, Android, Apple, brands, China

Stena Line introduces first AI-assisted vessel

September 12, 2018

As a central part of Stena Line’s efforts to reduce fuel consumption and minimise environmental impact, the company is now running a pilot study where artificial intelligence technology is implemented on board vessels.

Mobile, News Europe, technology
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