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Marketing the family firm: Living up to shoppers’ expectations

October 24, 2018

Almost half (46%) of consumers are more likely to buy from a company which markets itself as a family firm, than one which doesn’t, according to new research.

Ads local, marketing, UK

Guest comment: The winners and losers of Black Friday have already been decided

October 23, 2018

Black Friday 2017 failed to impress in terms of high street sales, so retailers are looking towards the fast-approaching 2018 Black Friday and may well be wondering whether it will be another “bleak” Friday. Duncan Keene, ContentSquare’s UK MD, discusses how, and why, the winners and losers have already been decided.

E-commerce analytics, brands, content, ecommerce, retail

Guest comment: Will digital disruption change temporary recruitment for the better?

October 23, 2018

Digital platforms are now starting to pop up that promise to transform the currently inefficient and costly temporary recruitment process. But are they really as good for the sector as they claim, asks TempRocket’s Andrew Johnston?

Ads, Content, News agencies, retail

Monsoon boosts website dwell time 29% with shoppable social function

October 23, 2018

Monsoon is experiencing an increase in website dwell time following the launch of shoppable social technology on Facebook, Instagram and Twitter.

E-commerce, Social content, Facebook, images, marketing, media

GDPR 5 months on: Marketing email volumes half (but open rates soar)

October 23, 2018
Digital consent notice creation grew 40% globally in GDPR’s second year

Retailers across the EU have halved the number of automated marketing emails they send to consumers since May 25th when GDPR came into force. But those emails are now 30% more likely to be opened and produce 2x more value in terms of purchases according to a new study.

Ads, Content, News, Regulation brands, content, email, Facebook, marketing

UK and US trade bodies unite to fight ad fraud

October 23, 2018

UK ad organisations JICWEBS and TAG have teamed up to unify the US and UK standards programs, effective Jan 1st 2019.

Ads, Regulation advertising, global, government, local, technology

Dentsu Aegis Network expands into Swizerland and Germany with Namics aquisition

October 23, 2018

Dentsu Aegis Network has bought Swiss and German digital agency Namics AG as the ad giant looks to further expand across the EMEA region.

Ads analytics, brands, CRM, digital marketing, Germany

eBay buys Motors.co.uk to take on AutoTrader

October 22, 2018

eBay is buying online car marketplace Motors.co.uk from Cox Automotive, in a bid to take on the likes of AutoTrader in the UK.

E-commerce advertising, brands, eBay, Search, UK

Omnicom overtakes WPP as world’s most valuable ad firm

October 22, 2018

UK-based WPP has lost its title of most valuable advertising firm in the world, after a share price tumble saw its place slip below rival Omnicom.

Ads, News advertising, agencies, China, Facebook, global

Addison Lee to launch self-driving taxis in London by 2021

October 22, 2018

Taxi firm Addison Lee Group has partnered with automotive tech firm Oxbotica to launch a self-driving taxi service in London by 2021.

Mobile, News Europe, global, government, Maps, security
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