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Spotify launches analytics platform for music publishers

November 12, 2018

Spotify has launched a new publishing analytics platform in beta, specifically for music publishers.

Ads, Content analytics, content, global, music

The 6 sins of the digital age: Hate, addiction and misinformation top list

November 12, 2018

The are six major concerns from global citizens about digital technology, including hate and misinformation online, and addiction according to a new worldwide study.

Ads, Content email, global, Privacy, technology

Custom KPIs ‘used by nearly 9 in 10 marketers’

November 12, 2018

An overwhelming majority (86%) of UK brand marketers now use custom KPIs to link marketing activity with business objectives, compared with only a quarter (24%) of marketers still relying on click-through rates as their primary metric, according to new research.

Ads, News advertising, Australia, China, Europe, Germany

Disney posts record profits as it reveals Netflix rival

November 9, 2018

Disney has revealed its plans for a streaming service to rival Netflix and Amazon, as the media giant saw profits rise 33%.

Content, E-commerce, Video Amazon, content, media

Samsung reveals its first foldable smartphone

November 9, 2018

Samsung has revealed its much-anticipated foldable mobile phone with a flexible screen at its developers conference in San Francisco.

Mobile Android, apps, Samsung, technology, video

Iceland Christmas TV ad banned for being “too political” (but goes viral online)

November 9, 2018

UK supermarket chain Iceland has seen its Christmas advert blocked from TV screens for being too political, but the Greenpeace-made cartoon is finding new life as a viral success online.

Ads, Content, E-commerce, Regulation, Social, Video, Viral advertising, Christmas, global, marketing, media

Marketing eyewear online: Keeping the power of TV campaigns “In View”

November 9, 2018

With the vision correction industry estimated to reach over$100 billion by 2026 in North America alone, Daniel Gulick, Insights Engineer, TVSquared, explores the path to purchase for the glasses and contact lens industry via TV marketing.

Ads, News advertising, analytics, brands, ecommerce, Google

Massive ‘experience expectation gap’ between UK marketers and consumers

November 9, 2018

Marketers are wildly overconfident that they can meet customer expectations, with many consumers saying that marketers are doing it wrong, according to new research.

Ads, Content, News Australia, brands, France, Germany, global

ITV warns Brexit fears are scaring off advertisers

November 9, 2018

Advertisers are scaling back spending on ITV during the traditionally busy run-up to Christmas due to uncertainty about the UK’s future, the UK broadcaster has said.

Ads, Regulation advertising, Christmas, content, Entertainment, Facebook

Visa runs first ever UK Christmas TV advert

November 8, 2018

Visa announces the launch of its first ever UK festive TV advert created by Saatchi & Saatchi, encouraging the nation to visit their local high street this Christmas.

Ads, Content, Video, Viral Christmas, Europe, global, local, marketing
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