Only four of the UK’s 100 largest online retailers provide customers with personalised information about the status of their orders, with 27% not communicating with shoppers at all during the delivery period.

Experts believe programmatic will help drive significant growth in Digital Out Of Home (DOOH) marketing, and make it more accountable and accessible, more flexible and creative, according to new research.

Following the UK government’s proposed Facebook regulation, Adam Williams, CEO of influencer marketing service, Takumi argues why the marketing industry needs implement transparent, ethical social media marketing campaigns.

Customer Lifetime Value (CLV) is starting replace ROI as the core metric for evaluating the effectiveness of marketing activity, as opposed to short term measurement ROI, according to new research.

The vast majority (84%) of marketers currently using Artificial Intelligence believe it will yield big results within two years, with the majority already employing ‘data scientists’, according to new research.

Nearly two-thirds of people (63%) claim they’d continue shopping at businesses that stay silent about social issues they care about. Slightly fewer people (58%), however, would continue shopping at businesses that take stances on issues they disagree with.

With Spring in the air, Kathy Allen, senior marketing strategist at e-commerce and digital marketing agency, Visualsoft has compiled five top tips for businesses on how they can capitalise on Easter 2019.

MediaCom has brokered a multi-year agreement between Boots and the women’s football teams of England, Scotland, Wales, Northern Ireland and the Republic of Ireland.

Programmatic viewability rates out-performed publisher direct buys across desktop and mobile web display in the UK, according to new research.

Over one fifth (22%) of internet users across four markets – the US, UK, Australia and India – use the available voice-command features to operate their TV and video devices, with another 30% planning to do more in the future, according to new research.