Digital media measurement software and analytics platform Double Verify has struck a partnership with Snapchat to authenticate ad viewability and prevent digital ad fraud and sophisticated invalid traffic (SIVT).

More than half (53%) of shoppers are avoiding retailers that don’t offer free returns and more than a third (34%) of shoppers avoid shopping with retailers with no clear returns or exchange policy.

With 69% of organisations lacking internal data science expertise, data analytics specialist MHR Analytics has compiled the five best solutions to help organisations start to optimise their business intelligence and move on from manual spreadsheets.

Ad tech firm Beeswax is expanding in Europe with the appointment of four new team members to help more businesses across EMEA improve their branding and performance on programmatic video, native and display advertising.

The UK Prime Minister has reportedly asked civil servants to collect “targeted and personalised” data on users of the government website, sparking an investigation from the UK communications watchdog.

Ride-hailing app Kapten is rewarding passengers with a free ride when they’re reunited with a driver they’ve previously used.

UK gifts and gadgets retailer Menkind has announced today it has completed the acquisition of Qwerkity, a mail order and online gift business from its previous owners, The Book People.

2020 is set to see a significant rise in digital ad spend, as marketers look to optimise their media mix, according to new research.

Uber has laid off 265 engineers and 170 members of its product teams as the ride-hailing app and tech firm looks to save costs following heavy losses.

Investment in UK-based artificial intelligence (AI) companies has reached record levels after the first six months of 2019 saw more investment than the entirety of last year, according to new data.