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Rugby World Cup kicks off global TikTok video challenge

September 27, 2019

Rugby World Cup 2019 has teamed up with mobile video platform TikTok to launch a channel and hashtag challenge #Rugbyfever.

Ads, Content, Mobile, Video Australia, content, Europe, France, global

Most Brits start online journey with search (but many don’t trust results)

September 27, 2019
Top search tips: 5 SEO hacks to boost site rankings in 2021

Nearly two-thirds of Brits (63%) start their online search journey, when searching for products and services, with search engines, but less than a fifth (18%) of them actually trust the results all of the time, according to a new study.

Ads, Search brands, Google, Search, technology, UK

Third of online retailers ‘not ready for the Golden Quarter’

September 27, 2019

With October less than a week away now, 32% of online retail businesses in the UK are not ready for the ‘Golden Quarter’ traffic as the festive shopping frenzy begins, according to research.

E-commerce analytics, Christmas, digital marketing, images, marketing

L’Oréal launches Out-of-Home sensory experience with Kinetic

September 27, 2019

WPP media agency Wavemaker has partnered with L’Oréal to launch YSL Beauty’s bold new fragrance, Libre, with a captivating immersive campaign.

Ads media, UK, YouTube

Right to reply: What Google’s ‘Right to Be Forgotten’ victory means for tech and privacy

September 26, 2019

This week, the Court of Justice of the European Union ruled that “right to be forgotten” does not extend to the versions of Google’s search engine directed to non-EU member states. Ron Moscona, a partner at the international law firm Dorsey & Whitney, looks at the implications for the digital industry.

Ads, Regulation, Search content, global, Google, Privacy, Search

Kik shuts down messaging app, moves into cryptocurrency

September 26, 2019
Kik shuts down messaging app, moves into cryptocurrency

Kik is shutting down its popular but controversial messenger app despite having millions of active users around the world.

Mobile, Social advertising, apps, BBC, Facebook, UK

Princes Selects Wavemaker North to Manage Masterbrand launch on social media

September 26, 2019
Princes Selects Wavemaker North to Manage Masterbrand launch on social media

WPP media agency Wavemaker North, has launched a new social campaign for canned food brand Princes across Facebook and Instagram.

Social advertising, content, Facebook, marketing, media

Facebook buys ‘mind reading’ wristband company

September 26, 2019
Facebook buys 'mind reading' wristband company

Facebook has bought a start-up making devices that can pick up electrical signals from the brain and transmit them to a computer

Mobile, Social Facebook, technology

Google overtakes Facebook for user app installs (while TikTok rises)

September 26, 2019
Google overtakes Facebook for user app installs (while TikTok rises)

For the first time Google has surpassed Facebook in the total number of attributed installs, meaning Google Ads has powered more app installs over the 6 month period than Facebook Ads, according to new research.

Ads, Mobile, Search, Social advertising, analytics, Android, Apple, apps

Festive frenzy: Top 5 busiest UK shopping days

September 26, 2019
Festive frenzy: Top 5 busiest UK shopping days

‘Super Saturday’ and the day after Black Friday are predicted to be the busiest trading days of the year, according to new research.

E-commerce Christmas, global, retail, UK
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