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Verizon expands with new 5G lab and studio in London

February 12, 2020
Verizon expands with new 5G lab and studio in London

Telecoms giant Verizon has opened a new 5G Lab and production studio in London, becoming the company’s first 5G-enabled facility outside the US, to support its international business and media customers.

Mobile advertising, brands, content, Entertainment, global

Instagram ‘now attracts a larger audience than Facebook among top brands’

February 12, 2020
Instagram most popular social media platform for half of UK consumers

Among top 50 brand profiles, Instagram has a larger audience and nearly 20X more interactions than Facebook, according to Socialbakers’ new Q4 2019 Trends Report.

Social advertising, brands, content, demographics, ecommerce

Jazz music streaming service picks 7digital as streaming platform

February 12, 2020
Jazz music streaming service picks 7digital as streaming platform

A new streaming service catering specifically to jazz fans, called ‘jazzed’, has been launched, and has selected British B2B music-tech company 7digital as its preferred music platform.

E-commerce, Mobile content, music, technology, video

Seven Valentine’s Day Marketing Ideas to Win Guests and Boost Revenue

February 12, 2020
Seven Valentine’s Day Marketing Ideas to Win Guests and Boost Revenue

Nearly half (45%) of Brits return to the same restaurant they have previously been to on a romantic date. Joel Montaniel, CEO at SevenRooms explores how restaurant marketers can stand out from the crowd and draw in diners this Valentine’s Day.

E-commerce email, Facebook, Google, marketing, UK

Hiscox insurance launches smart tech to spot water leaks

February 12, 2020
Hiscox insurance launches smart tech to spot water leaks

Specialist insurer Hiscox has partnered with LeakBot, the smart water leak alarm, to provide its leading leak detection system to customers.

Mobile technology, UK

Ad spend trends: TV inflation to outpace online

February 12, 2020
Ad spend trends: TV inflation to outpace online

TV inflation will reach 7.1% for TV and Digital Video inflation will increase to 6.7% during 2020, according to new research.

Ads advertising, brands, content, global, media

The Gym Group partners Tribe to capitalise on online January rush

February 12, 2020
The Gym Group partners Tribe to capitalise on online January rush

Low cost gym operator The Gym Group has optimised its online platforms to support its peak January trading period, partnering with Tribe (formerly SciVisum), a web performance and testing service provider.

Ads media, technology, UK

Wilkinson Sword partners Evening Standard and Independent for newsjacking creative campaign

February 12, 2020
Wilkinson Sword partners Evening Standard and Independent for newsjacking creative campaign

The Independent and The Evening Standard have partnered with Wilkinson Sword for a three-month campaign targeting key moments in the news agenda.

Ads, Content brands, content, media, UK

Valentine’s shopping trends: Tech gifts overtaking flowers?

February 10, 2020
Valentine’s shopping trends: Tech gifts overtaking flowers?

This Monday will bear witness to the peak pre-Valentine’s Day rush for online shoppers in the UK, as they look to snap up last minute gifts for their loved ones in time for delivery – from top of the range tech to indoor greenery.

E-commerce advertising, brands, eBay, technology, UK

ASA regulations on influencer marketing: past, present and future

February 10, 2020
ASA regulations on influencer marketing: past, present and future

As the ASA unveils new simplified rules for influencer marketing, Adam Williams, CEO of Takumi, looks at how the ad standards watchdog has impacted the influencer marketing industry.

Ads, Regulation advertising, brands, content, marketing, media
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