Is there too much focus on quantity of leads at the expense of quality? John Webb, managing director at Nowse, argues that it’s time for brands to re-focus on the overall customer journey.

What can other fashion retailers learn and adopt from Amazon’s runaway success? Katharine Biggs at parcelLab offers five tips to emulate the online retail giant’s success.

Online payments firm Klarna is working with pop star Lady Gaga to promote ‘The Knight Finger’ ring, a fashion item used to symobolise female empowerment to coincide with leap year.

Many consumers this year took a more relaxed approach Valentine’s day this year , with many frugal shoppers deciding to have a night in with their loved one rather than a lavish night out, according to new data.

Digital customer experience firm AmazeRealise is rebranding to Kin + Carta Connect as part of a global reorganisation designed to offer clients end-to-end digital services from digital transformation company Kin + Carta.

In the US , influencers are playing a prominent part in Michael Bloomberg’s Democrat nomination strategy. Mary Keane-Dawson, Group CEO at Takumi, looks at how social media is changing politcal campaigning.

Duolingo has teamed up with gaming company Rovio to put its language teaching owl into Angry Birds.

Home improvement store Homebase has appointed cloud-based digital marketing provider Mapp as the UK retail brand seeks to realign its marketing efforts amid company-wide restructuring.

Chinese ecommerce giant Alibaba Group has unveiled measures to help small and medium-sized enterprises in China affected by the coronavirus outbreak.

As Instagram rolls out its experiment of hidden like counts, how will this move to hide likes affect their future marketing plan? Yuval Ben-Itzhak, CEO at Socialbakers, looks at how brands and influencers can use these measures to measure and grow their community to the best of their ability without the traditional like counts.