Procter & Gamble’s Facebook campaign for its Secret deodorant smartly matched the brand to ia key issue facing its target audience- cyber bullying. The “Mean Stinks” used video and social media in an ‘always-on’ approach that resulted in a 9% uplift in sales. See why it’s our viral of the week below…

Gourmet Burger Kitchen (GBK) is set to launch a smartphone app with an online gaming element, as the restaurant chain looks to boost its digital reach.

Fashion retailer Stella McCartney is working with online luxury fashion retailer Net-a-Porter to run a multiplatform ad campaign.

DWPub has launched SourceWire News Distribution Newsrooms, offering brands and PR companies their own customisable online press centres.

App stores are gaining ground in the emerging markets of Asia-Pacific, the Middle East, South and Central America and Africa as smartphone penetration increases and users seek a richer experience on their mobile devices, according to a new report.

Apple’s heavily-criticised new mapping system looks set to remain the only location app on the iPhone 5 for a while longer, as Google revealed it has not yet submitted its mapping service for inclusion on the App Store.

Video sharing site Vimeo is introducing a ‘tip jar’ to help contributors monetise their content without ads.

Amazon has launched its Cloud Player in the UK, offering an online backup of all their songs purchased from the online retailer.

Waitrose is launching its own food-based video channel this autumn, as the supermarket chain looks to expand its digital reach.

Low cost high volume emails can be very temtping for marketers looking to push a short term message- but may do long term damage to building a loyal customer base. Matt Button, Head of Marketing Strategy at Underwired, warns against a ‘one size fits all’ approach to email marketing, and why segmentation could yield better … [Read more…]