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Amazon to sell cashier-less tech to rivals

March 16, 2020

Amazon is to launch a new business line that sells the technology behind its cashier-less convenience stores to other retailers.

E-commerce Amazon, email, Entertainment, global, marketing

Sky overtakes P&G to become UK’s biggest traditional advertising spender

March 16, 2020
Sky overtakes P&G to become UK’s biggest traditional advertising spender

Sky was the UK’s biggest spender in traditional advertising in 2019, according to new data.

Ads, Content, Video, Viral advertising, Amazon, brands, broadband, media

Marketers say search optimisation was the #1 use for a CMS in 2019

March 16, 2020

Search optimisation has topped the list of CMS usage in 2019, with 44% of IT teams saying ranking it as the number one use case, according to new research.

Search content, marketing, Search, technology, UK

PRO14 Rugby launches fan experience platform

March 16, 2020
PRO14 Rugby launches fan experience platform

PRO14 Rugby has launched a new fan-focused web platform for one of European rugby union’s leading Championships, the Guinness PRO14, which features teams from Scotland, Ireland, Wales, South Africa & Italy.

Content agencies, content, Italy, marketing, media

The divide between sales and marketing: Only 41% of marketing info ‘useful for leads’

March 12, 2020
The divide between sales and marketing: Only 41% of marketing info ‘useful for leads’

Technology businesses in the UK are losing out on potential revenue because there is a disconnect between their sales and marketing efforts according to new research.

Ads content, marketing, media, technology, UK

Optimising ad load: Completion rates up as number of ads falls

March 11, 2020
Optimising ad load: Completion rates up as number of ads falls

Ad completion rates across Europe are above 90%, while the average number of ads has gone down significantly over the last three years, according to new research.

Ads content, Europe, marketing, video

A third of customers ‘want more than just points for their loyalty’

March 10, 2020
Brand loyalty at risk as Gen Z less tolerant of poor digital experiences during pandemic

A third of customers (34%) are demanding more tailored and alternative benefits for their loyalty instead of points – the strongest appeal coming from Millennials and Centennials, according to new research.

Ads Amazon, brands, marketing, UK

Fighting fake reviews: 72% of consumers want ‘GDPR-like’ fines

March 9, 2020

Almost three quarters (72%) of consumers feel the retail sector needs a new set of standards to combat fake reviews, according to new research.

E-commerce Australia, brands, content, digital marketing, ecommerce

Dutch media tech giant Azerion buys Collective Media Europe to boost ad tech in Europe

March 6, 2020

Netherlands-based media and entertainment business Azerion has bought Collective Media Europe.

Ads advertising, content, Entertainment, Europe, media

The ‘naked bake’: Risky pitch wins Greggs Challenge

March 6, 2020
The ‘naked bake’: Risky pitch wins Greggs Challenge

Business students at Northumbria University have won this year’s Greggs Marketing Challenge with a cheeky pitch to develop a “naked bake” campaign inspired by the growing appetite for healthy eating.

Ads, Social marketing, UK
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