Xiaomi debuts $13 fitness band with latest smartphone
Xiaomi has launched a new flagship smartphone and low-cost companion wristband, as the fast-growing Chinese electronics firm looks to expand into the wearable technology sector.
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Digital copyright infringements – ISPs to become gatekeepers in new digital marketing regulation push
Suspected pirates are about to get chased by their ISPs as the UK steps up enforcement of digital copyright infringements as digital marketing regulation becomes more sophisticated – but do you want your ISP knowing what you’re downloading?
Case study: Digital football show smashes engagement benchmark with programmatic native ads
Ball Street, the company behind the 451 digital football show, today reveals that it has beaten its engagement benchmark by 71% after deploying a programmatic native approach.
Search engine keyphrase CPC ad rates fall further as search battles social
Google’s revenue from Cost Per Click (CPC) ads, a key measure of the quality of its advertising, have fallen for the 11th quarter in a row, as pressure from international markets and the rising popularity of social media push the value of paid search ads downwards.
Snapchat to offer ‘buy’ features for advertisers?
Snapchat could soon let advertisers offer a ‘buy’ option to users directly from the chat app, rivaling the likes of Facebook and Twitter, following two trademarks being filed earlier this month.
Genius or balls? Airbnb rebrand sparks web ridicule
Airbnb has undergone a rebrand as the accommodation sharing website looks to target more markets, but the new logo has attracted widespread mockery on the web for its similarities to certain parts of the human anatomy.
Twitter takes on WhatsApp with direct message chat upgrade
Twitter is simplifying its direct messaging service, as the social network looks to compete with the rising popularity of chat apps such as Facebook’s WhatsApp, Line and WeChat.
Firms ‘still failing at content marketing’- Forrester
Over half (51%) of marketers find their content marketing strategies only somewhat effective, according to a new survey.
Microsoft confirms 18,000 jobs axed in Nokia cull
Microsoft has emailed its staff to confirm a reorganisation of its operations will result in thousands of roles being 14% of its staff are ‘eliminated’ from the workforce.
Beach or culture? The subconscious factors that affect how different Europeans holiday
British, German and French adults are more likely to seek holidays abroad for beach life of eating, drinking and sunbathing, whereas Spanish holidaymakers are more likely to seek out culture in other lands, according to new research.