Cadbury’s recently ran a cross-media campaign for its Dairy Milk brand, covering TV, online ads and YouTube promoted videos. Despite only investing 7% of its budget in online, the brand saw the sector generate 20% of the sales. This case study from Gfk NOP highlights to growing power of online advertising in the marketing mix…
Shifts in smartphone dominance, lower mobile subscriber growth in emerging markets and increasing demand from Web 2.0 enterprises for wholesale services are among the telecoms predictions for 2011 by independent analyst Ovum.
The UK’s top online retailers face losing huge revenue by not effectively supporting the 11 million disabled people in the UK.
Brand marketers are not integrating online and offline campaigns effectively, and don’t have the tools to measure the impact of cross-channel campaigns.
Kelkoo Select, the new luxury shopping website from Kelkoo, has launched a service in London offering its members access to handpicked daily offers for events and experiences in the capital.
Bookmaker William Hill has launched a brand new Android app for its mobile customers.
Facebook has put its plans to share users’ mobile and home address data with developers on ‘temporary hold’, after a privacy outcry.
The Cheezburger Network, owner of popular blogs such as ICanHasCheezburger, FAILBlog and PunditKitchen, has raised $30 million in venture capital.
Martha Lane Fox, founder of Lastminute and the Government’s ‘digital champion’ has announced a scheme for making recycled computers available to the public for less than £100.
The site code is basically international, the way to check a keyword’s worth is pretty standard, so apart from translation services, what is so important about local knowledge in SEO you may ask? Donal Langan, Senior Consultant SEO, Stream:20, writes…