Brits willing to pay more for ‘simpler customer experiences’
Despite a still challenging economy, UK consumers are willing to pay more for brands that deliver simpler experiences and interactions, according to a new study.
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Google takes on Apple with ‘One Pass’ system for paid content online
Google has launched One Pass, a one-stop destination where users can pay for publications online, taking a 10% commission fee from all transactions.
Top 50 brands in terms of social media success
eBay, Apple, Google, Blackberry and Amazon are the top perfoming brands in terms of social media buzz, according to a new study.
Right to Reply: Apple’s app store subscriptions lacks flexibility
This week saw Apple set up a subscriptions service on its app store. Patrick Mork, Chief Marketing Officer at GetJar, takes a look at the effect the move will have on publishers.
Roundtable report: Top 7 tips for using Twitter as a marketing tool
SMEs are wasting time and money on half-baked social media strategies and are, in many cases, oblivious to the simplicity of using Twitter as a marketing tool, according to the findings of a roundtable discussion.
Warner Bros. launches ‘app editions’ of Inception and The Dark Knight
Warner Bros. Digital Distribution has launched the “App Editions” of feature films “Inception” and “The Dark Knight,” giving consumers a new way to own special edition movies with the iPhone, iPod touch and iPad.
Norton launches free online Cybercrime Index in London
In 2011, it is estimated that cybercrime will cost the British economy a total of £1.9billion, which equates to £103 for every person affected1. This wee, Internet security specialist Norton launched its new Cybercrime Index in London to help combat this issue, by tracking and warning computer users about daily cybercrime risks around the world.
Corporate policies ‘hindering social media recruitment success’
Corporate policies and lack of understanding are stifling recruiters’ use of social media such as Facebook and LinkedIn to acquire new talent, despite the fact that two thirds of employers say they want to hire more people in the coming year, according to a new survey.
Best Buy puts your music collection in the cloud with ‘My Music Anywhere’ service
Best Buy Europe is launching its ‘My Music Anywhere’ service, making it available to customers of The Carphone Warehouse and Best Buy UK.
News Round-up: 17th February 2011
This week’s movers and shakers in the digital industry: Stardoll | Dori Media | TagMan | Euro RSCG | Myriad | TKGB | nToklo | DirectGov | Think Jam | Oodle | Moneysupermarket | Adnams | James Caan | Websense | 4th Screen Advertising | Zeus | Webtrends | R.O.EYE | Just Search | Maxymiser … [Read more…]