Lexus offers virtual test drive with Oculus Rift
Lexus is one of the first brands to use Oculus Rift virtual reality technology to promote its new NX car model.
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Many marketers still failing to convert consumer insights into actions- survey
Marketers are failing to link consumer insights to their automated ad platforms, meaning they could be wasting budgets on inferior data, according to new research.
Facebook sorry for psychological social experiments
After the strong backlash Facebook received for its “emotional contagion” study published in June this year, the social networking giant announced changes to its research framework last week.
Hobgoblin Facebook gameshow targets Halloween market
British beer brand Hobgoblin is running a live online gameshow to be streamed on Halloween, putting a mischievous twist on a familiar format with Wheel of Misfortune.
Case study: Customer experience optimisation boosts conversions for NotOnTheHighStreet
Notonthehighstreet.com hired Maxymiser to boost its visibility on the web by going beyond SEO to optimise the entire customer experience when interacting with the brand online. This case looks at how the gift retail site managed to boost conversions by up to 8.7% through a data-led approach to marketing.
Rovio axes 130 staff as Angry Birds growth stalls
Rovio is laying off 16% of its workforce as the Angry bird maker focuses on its games, media and consumer products businesses amid stalling growth.
Right to reply: Can Windows 10 solve Microsoft’s OS woes?
Microsoft gave us all a sneak peek into its next operating system, called Windows 10 (skipping version 9 altogether). Warwick Business School Professor of Practice Mark Skilton comments on what the software giant needs to do to avoid a similar fate of its current Windows 8.1 OS.
Case study: How Murphy’s turned Ireland’s rain into beer
Back in 2012, beer brand Murphy’s took a risky approach to app marketing, offering a free beer every time it rained in Ireland over the summer. The move was so successful they did it again the following year. This case study looks at how the beverage brand mocked Budweiser and got over 20,000 downloads.
SME marketing budgets 20% larger this year
SME marketing budgets for 2014 have been, on average, 20% more than they were for 2013., according to new research.
Twitter gets official TV ratings: Brands link social and TV success
Kantar Media has unveiled the UK’s official Twitter metric for measuring Twitter TV audience engagement, capable of telling brands the unique Twitter-based audience for shows.