As mobile web usage grows ever more popular, how can brands capitalize for consumer’s growing hunger for productivity, information and entertainment on the move? James Luty, from digital marketing agency Coolpink offers 4 key tips on getting the most out of mobile marketing.
Over four in five (81%) of UK smartphone users have looked for local information on their mobile devices, with the numbers even higher in the US, France, Germany and Japan, according to a new global study.
The Office of Fair Trading (OFT) today announced it will uphold Which?’s super complaint and enforce transparency on budget airline surcharges for customers who pay by debit or credit card. Martin Lewis, creator of MoneySavingExpert.com, argues that ‘it’s time to stop people having to jump around like performing monkeys’…
It has been a devastating week for the retail sector, with many household names falling victim to the pressures of crumbling consumer confidence and shrinking household budgets. With fashion retailer Jane Norman announcing that it is going into administration, the takeover of Habitat by the Home Retail Group and Homeform also confirming that it was … [Read more…]
Harmon.ie has launched its email software tool for SharePoint in the UK, combining business collaboration tools and social enterprise networks into a sidebar within Microsoft Outlook or Lotus Notes.
Centaur Media is shutting down the print edition of New Media Age – the market leading weekly magazine for the UK digital marketing industry.
Facebook has launched its eighth ad format, dubbed the ‘comment’ ad unit, letting brands provoke debate from potential customers on the social network.
Twitter is mulling plans to insert ‘promoted tweets’ in the platform’s main messages stream in a bid to accelerate ad revenue growth, according to a news report.
Brits are the biggest users of mobile internet in Europe, while tablets are most popular in Germany, according to new research.
Digital technology has created a wealth of opportunities for buyers to personalise products before purchase. Phillip Rooke, CEO, Spreadshirt, explains how merchandising has changed with the rise of print-on-demand technology, and how this accelerating trend which will drive a number of consumer product categories.