Social media ad revenues ‘to surpass $5bn this year’
Worldwide social media ad revenues will reach $5.54bn this year, with just under half ($2.74bn) coming from the US, according to a new study.
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Marketers increase Facebook ad spend by 25%, cost-per-click up 54%- study
UK advertisers spent 25% more on Facebook during the third quarter of 2011, while cost-per-click adspend rose by 54% according to new research.
Most marketers ‘don’t know what gamification’ means- survey
‘Gamification’ – the concept of using game design techniques in marketing campaigns, has become a popular buzzword, but do marketers really know what it means? According to a survey of over 100 marketers, the term leaves two-thirds of marketers in the UK stumped.
Smartphones and tablets ‘drive nearly 7%’ of US web traffic’
iPhones and Tabels use in the US is soaring, with Apples’s iPad and iPhones accounting for the largest share of Non-Computer Traffic according to new research.
Facebook finally debuts iPad app after music spat
Facebook has launched its first app dedicated to Apple’s increasingly popular iPad tablet, following delays over clashes with Apple’s own music services.
Playstation network hit by new data theft attacks
Sony has confirmed that its PlayStation Network, as well as the Sony Entertainment Network and Sonly Online Entertainment, has for the second time been a victim of a cyber attack.
Top tips: The Concept of Local and What It Means for Search Marketing
With mobile maps, location based social networks and group buying sites on the rise, brands can no longer avboid the power of local advertising online. But what does this mean for search marketing? Karl Knights, Director of New Business, Kenshoo Europe, takes a closer look…
Sainsbury’s expands into online downloads, buys Global Media Vault for £1m
Sainsbury’s has bought online entertainment company Global Media Vault from MBL Group for £1 million, as the UK’s third largest supermarket chain looks to offer film, game and music downloads.
Ford launches Instagram photo competition on and Facebook
Ford is teaming up with Instagram and Facebook to launch a competition to promote its latest Fiesta model.
The Saucy Fish Co debuts major TV and web campaign
The Saucy Fish Co has launched an integrated marketing campaign which includes an above the line TV campaign and a brand new online food destination.