What levers can affiliate managers pull in order to increase sales? In the second part of this series, Owen Hewitson, Client Strategist, Affiliate Window & buy.at, looks at the role of tactical commissions, and whether they actually generate more sales within performance marketing.
With the controversial EU online privacy law coming into full effect next year, marketers lack confidence in their ability to engage users online without tracking their behaviour via cookies.
France Télécom-Orange and the Publicis Groupe advertising business are planning to launch a new venture capital fund.
As consumer’s purse strings get tighter, how can marketers convince them to buy luxury brands? Farhad Koodoruth, MD of Blowfish Digital, explains why the luxury brand is surprisingly bouyant, especially in emerging countries like China and Kazakhstan, but the skill is in reaching them online.
Companies are increasingly relying on social media to keep consumer’s attention and loyalty online. This infographic shows how consumers are using social media to interact with brands.
Online marketing agency, Harvest Digital, has selected real-time ad platform AppNexus to provide the infrastructure for the agency’s new trading desk.
Out-of-Home media company EYE has launched a new digital media network with an event at Gatwick Airport.
Adobe has updated its Scene7 solution to offer automated, optimised delivery of rich media content across devices including desktop computers, smartphones and tablets.
Google has tweaked its search algorithms to focus on newer content, after the search giant admitted that many of the results it retuned were ‘stale’.
As social media plays a growing role in marketing, truly successful digital brands will forget the silos that exist between different communication channels. Alex Luff, managing director at brand consultancy, Corporate Edge, explains why the terms B2B and B2C are becoming outdated.