Auto Trader launch social media treasure hunt
Auto Trader have launched Auto’s Christmas Crackers, an interactive treasure hunt to win a host of mystery prizes.
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Top tips: Online video advertising – 10 predictions for 2012
Online video advertising will see a greater emphasis on engagement rather than clicks, with a bigger slice of the overall marketing budget spend on targeting, analytics and mobile video, according to a new report.
Paypal takes on Groupon with daily deal coupons
Online payment service Paypal is to enter to increasingly lucrative discount coupon market, taking on the likes of Groupon and Living Social in the process.
118 118 Facebook campaign gives away free taxi rides in London
Directory enquiry service 118 118 will be giving out free rides for Londoners in their fleet of 118 118 branded cabs.
Infographic: Search-driven shopping up 22% this Christmas
US revenue and budgets associated with paid search advertising increased throughout the holiday season to date, but Thanksgiving Day activity skyrocketed, according to new research.
iCrossing picks Weborama for adserving and tracking
Digital Marketing Agency iCrossing UK is partnering with adserving and tracking expert Weborama.
Videoplaza debuts new ‘takeover’ and ‘selector’ display ad formats
Oniline ad management plaform Videoplaza has launched otwo new interactive advertising formats, VP Takeover and VP Ad Selector.
Upstream uses online game to recruit new staff
Upstream has designed an online challenge to help recruit candidates for its open marketing campaign manager positions.
Guest comment: Do B2B brands have the measure of VoD advertising?
Video-on-demand (VoD) is soaring, but how can brands effectively engage consumers on this fragmented platform? Dan Ruch VP Europe of Tremor Video (and chair of IAB video council) looks at B2B brands are thinking about VoD, and more importantly advertising on this platform. It’s all in the measurement technology available to them.
Right to reply: Multi-channel customer experience will save UK’s high streets
This week has seen retail expert Mary Portas has set out her vision for Britain’s high streets, detailing 28 recommendations to improve the UK’s town centres and update the retail business model to bring it into the 21st century. In response, Anton Gething, Co-founder & Product Director at nToklo, argues that for the high street … [Read more…]