Back in December 2011, Samsung sponsored 25 levels of new Angry Birds levels running on Google Chrome as part of a Christmas promotion. This case study shows how the campaign got the electronics brand nearly half a million hours of brand exposure from consumers.
The Netherlands and France have the highest penetration of online banking users in Europe, followed by Sweden, the UK and Finland, according to new research.
Madhouse, China’s leading Mobile Marketing Company has launched in India, in partnership with global ad giant WPP.
Social games maker Zynga has announced that its users are now spending more than $3m per day on its games, such FarmVille and Words with Friends.
100 organisations have registered to get involved in ICANN’s plan to expand net domains beyond the likes of .com and .edu.
100 organisations have registered to get involved in ICANN’s plan to expand net domains beyond the likes of .com and .edu.
Over 1 in 5 shoppers with a smartphone check for online vouchers while in stroes, according to the latest round of mobile marketing trends from JiWire.
Over 8 million adults in the UK have never used the Internet, representing 16.3% of the adult population, according to new data.
Two UK newspaper adverts for budget airline Ryanair have been banned following complaints from readers and an online campaign claiming they were sexist.
Two UK newspaper adverts for budget airline Ryanair have been banned following complaints from readers and an online campaign claiming they were sexist.