Twitter and American Express debut self-service ad platform for small firms
Twitter has partnered with American Express to offer both customers early access to an online advertising platform for small businesses.
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The power of recommendations: Consumers ‘enjoy shared video ads more’
Social recommendations have a positive effect on a consumer’s enjoyment and recall of video ads, according to a new study.
What does an $18m website look like? Four Seasons undergoes major online revamp
Luxury hotel chain FourSeasons has unveiled the latest part of its $18m investment to overhaul its web presense and boost online bookings.
Internet now accounts for 12% of all UK retail sales- ONS
Retail sales rose 0.9% in January compared with December, with internet sales now accounting for 12% of the total, according to new research.
Online sales now worth £180m at Domino’s
Pizza chain Domino’s has enjoyed a profits boosted as pizza lovers increasingly book online.
Low-Cost Android smartphones ‘to take 80% of market in Africa, India, and China’
Low-cost Android handsets will reach a penetration rate of 80% of total smartphones in Africa, India, and China by 2015, accoriding to new research from In-Stat.
‘Like’ button gets company: Facebook tests ‘want’ and ‘own’ buttons on Sponsored Stories
Facebook is testing new actions alongside its iconic ‘like’ button in its Sponsored Stories ad format, in a bid to boost ad clicks through friend recommendations.
Opera snaps up 2 mobile ad networks: Mobile Theory and 4th Screen Advertising join browser firm
Browser maker Opera Software has acquired Mobile Theory and 4th Screen Advertising in an effort to boost its push into the mobile advertising space.
Mobiles to replace credit cards? Barclays app lets users transfer money by smartphones
Barclays has launched an app that lets users transfer money via their mobile phone.
Apple slashes iAd prices again to compete with Google’s AdMob
Apple has made further reductions to the costs of advertising on its iAd mobile advertising platform, down to just a tenth of its original asking price, following slow take up.