Olympics 2012 : How does London rank as a Digital City?
Amongst other recent Olympic venues, London ranks 4th globally in terms of its digital infrastructure (transport, buildings and IT), according to a new study.
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Facebook marketing: Social ads ‘get 55% higher recall’
Social media ads are generating a 55% greater lift in ad recall than non-social ads on average, according to a new study from Nielsen.
Worst QR code adverts: New blog highlights perils of mobile barcodes
Quick Response (QR) codes are growing in popularity, but they are appearing in increasingly bizarre and inappropriate places, as this new blog shows.
Video: Angry Birds launch into Space with NASA
Rovio has teamed up with Nasa to launch its latest Angry Birds title, Space, which aims to add a new educational twist to the hugely popular game.
Right to reply: How private can you be? – When it’s right to be forgotten online
There has been a lot of discussion around online privacy recently, with Google’s new privacy policy and Viviane Reding’s proposed “right to be forgotten” legislation. Ehud Furman, CEO and founder of Veribo, argues why the prospect of being fined 2% of turnover for privacy breaches will change the mind set of technology companies.
Online advertising: MediaMind partners Encore to tackle ‘last click’ problem
Ad server MediaMind is adding an attribution solutions platform from Encore Media Metrics into its platform, in a bid to reard all aspects of a customer conversion (rather than the last click before a purchase).
Amaze hires TV producer to head up new content division
Marketing and technology company, Amaze, has appointed ex-TV Producer Claire Phillips as Executive Producer – Content, where she will head up the agency’s new content division.
Google Chrome hacked for first time at $1m contest
Google’s browser was hacked within only five minutes as part of an annual security contest, thanks to a team of French hackers and a Russian student.
Meetings- a waste of time and money? New iPhone app calculates the cost
Marketing technology agency LBi has created an iPhone application to discourage people from wasting time and money in pointless meetings.
Twitter debuts Arabic, Farsi, Hebrew and Urdu versions
Twitter has launched versions of its site in ‘right-to-left’ languages for the first time, with Arabic, Farsi, Hebrew and Urdu.