Web users ‘27 times more likely to click video ads’
The click-through rate (CTR) for online video is 27.4 times that of standard banners and almost 12 times that of rich media ads, according to new research.
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Google removes Pirate Bay from search autocomplete
Google has shut off the auto-complete terms for The Pirate Bay on its search engine, as the firm steps up its copyright clampdown.
HootSuite buys Seesmic for $16m
HootSuite has bought Seesmic for $16 million, as the firm looks to strengthen its social media management platform.
Cupid buys Uniform Dating for £7m
Online dating firm Cupid has bought rival Uniform Dating for £7 million.
Amazon recruits 100 tech jobs for new London research hub
Amazon is opening a new research centre in East London’s Tech City, Britain’s answer to Silicon Valley, creating 100 new jobs in the process.
French sites demand Google pays for using their content
France’s leading online newspaper publishers have called for a new laws to Google and other search engines to pay them for using their published content.
Choose your own adventure: Amazon debuts crowd-sourced comic “Blackburn Burrow”
Amazon is creating its first digital comic, Blackburn Burrow, with a plot that will change depending on feedback from readers.
Video viral of the week: Lays wins over Slovak market with low budget Facebook campaign
How do you make a low budget online campaign for a brand that has awareness of 4%? This campaign for Lay’s potato chips shows how, with a little local knowledge and some creative thinking, a small budget social media campaign can make a big impression…
Mobile ad trends- Brits more comfortable with instream video and mobile advertising
Mobile advertising is performing better in the UK than in the US, while rich media formats are driving more clicks, according to new research.
Greenlight debuts pay for performance social media model
Digital marketing agency Greenlight is to offer its Social Media Optimisation service within a pay for performance pricing model, with billing to be based solely on the delivery of actual results.