Marketers ‘failing to tie social media with lead generation’
While most marketers use social media to create brand awareness, they are failing to use the channel to capture information on leads, according to new research.
Uncategorized
Email marketing’s consumer approval ratings at ‘all time high’ (Infographic)
Consumer approval ratings of email marketing remain at an all time high, with volumes rising as more people sign up to receive more emails for a second successive year, according to new research.
UK becoming a ‘nation of returners’
Two in five consumers (41%) buy multiple sizes of the same garment when shopping online, just to check the fit – and then send the ‘wrong ones’ back, according to a new survey.
Right to reply: What a revamped StumbleUpon means to the digital space
The new look StumbleUpon has launched this week. Harvey Sarjant, Director of Business Development Europe, at RadiumOne looks at how StumbleUpon is making itself a major player in the social arena and why consumers like the discovery journey to find new content.
Zynga to axe 5% of workforce
Zynga plans to shed 5% of its workforce, as the embattled games developer looks to save money following waning demand for some its its titles.
Argos scales down catalogue to focus on digital
Argos is to scale back its iconic catalogue in favour of a focus on online retailer, as the home shopping retailer looks to reverse two years of falling sales.
Online ads: 'Creepy and a bunch of B.S.’ say US consumers (infographic)
How do consumers view digital marketing? This poll of US consumers conducted by Adobe reveals that online ads still have some way to go to earn people’s attention ahead of TV and print ads.
Online ads: ‘Creepy and a bunch of B.S.’ say US consumers (infographic)
How do consumers view digital marketing? This poll of US consumers conducted by Adobe reveals that online ads still have some way to go to earn people’s attention ahead of TV and print ads.
Microsoft unveils ‘Surface’ tablet
Microsoft has launched its new line of tablets as the software giant looks to take on Apple in the lucrative tablet market.
LinkedIn ranks top 100 in-demand employers (infographic)
Google is the UK’s most sought after employer, with BBC, Unilever, Shell and BP rounding out the top five, according to new research from LinkedIn.