Amazon posts first loss in years after Living Social buy
Amazon has reported third quarter results below expectations, including a large loss related to its stake in online coupon business, LivingSocial.
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ASOS planning China and Russia launch
ASOS has set its sights on launching in China and Russia within a year, as the online fashion group targets two of the biggest retail markets in the world.
PR agencies’ media monitoring habits revealed (video)
Most PR agencies in Europe rely on specialist monitoring tools on top of regular Google searches to evaluate the influence of their media campaigns, according to new research.
Tesco Clubcard serves up digital rewards- Pizza Express first to sign up
Tesco Clubcard has joined forces with Eagle Eye to digitally distribute Tesco Clubcard Reward vouchers to its customers for the first time.
PowerLinks takes ad-serving technology in the UK
IBM, Orange and Visa are amongst PowerLinks’ advertisers experiencing best-quality audiences and unprecedented ad engagement
Microsoft's biggest gamble yet: Multi-platform Windows 8 goes live
Microsoft has launched Windows 8, designed to run on PCs, tablets and smartphones, as the software giant looks to take on Apple and Google in the lucrative mobile operating system market.
Microsoft’s biggest gamble yet: Multi-platform Windows 8 goes live
Microsoft has launched Windows 8, designed to run on PCs, tablets and smartphones, as the software giant looks to take on Apple and Google in the lucrative mobile operating system market.
Facebook shares rise after 32% revenue boost
Things are finally looking up at Facebook after its disastrous IPO in May, as the world’s largest social network recorded its largest share rises as a public company on the back of better than expected results.
Top 50 US sites: Pinterest hits mainstream
Pinterest has entered the top 50 most visited US sites, attracting 25.3 million vistors during September, according to new data.
What makes a TV ad effective? 5 tips to link message with impact
Making sure that consumers remember not only an ad but the brand behind it is the key to advertising effectiveness. A recent Nielsen analysis of CPG TV ads from 2012 in the US found that Ocean Spray’s signature “Men in a Cranberry Bog” commercial tops the list of ads that not only resonated with consumers, … [Read more…]