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Kim Dotcom debuts Megaupload sequel ‘Me.Ga’ after ban

November 2, 2012

Kim Dotcom has revealed a plan to open a new online storage service called Mega, replacing his banned file-sharing website Megaupload.

Uncategorized agencies, government, music

Top tips: Creating a social media campaign in Russia

November 2, 2012

In some countries, social media isn’t just about Facebook. With so many brands focusing on the BRIC markets, Patrick Eve, MD of international translation agency, TranslateMedia, gives the lowdown on social media use in Russia.

Uncategorized blogging, brands, China, email, Europe

Microsoft advertising: 25 major brands sign up for Windows 8 app campaigns

November 2, 2012

BBC Worldwide, Sky, Lloyds TSB and Vodafone are amongst 25 global brands that have signed up to Microsoft’s new Windows 8 advertising platform.

Uncategorized advertising, apps, Australia, BBC, brands

EU data protection laws ‘sent back to drawing board’

November 2, 2012

European data protection proposals have been slammed by a select committee for being “too prescriptive”.

Uncategorized advertising, content, Europe, marketing, Privacy

New tool predicts trending topics on Twitter

November 2, 2012

A new algorithm developed at MIT University predicts which Twitter topics will trend hours in advance and offers a new technique for analyzing data that fluctuate over time.

Uncategorized Facebook, Google, Twitter

Ad Dynamo debuts ‘ one-price-for-all’ online ad system

November 2, 2012

Ad network Ad Dynamo has launched a new platform offering online ad campaigns at fixed prices, aimed at cutting through confusion and lack of accountability.

Uncategorized advertising, technology

Facebook marketing trends- Paid media 'gets 5 times more reach than free fan pages'

November 1, 2012

Among a selection of the 100 leading brand pages on Facebook those using paid media reached 5.4 times more people on average than those using no paid media, according to a new study.

Uncategorized advertising, brands, comScore, content, Facebook

Facebook marketing trends- Paid media ‘gets 5 times more reach than free fan pages’

November 1, 2012

Among a selection of the 100 leading brand pages on Facebook those using paid media reached 5.4 times more people on average than those using no paid media, according to a new study.

Uncategorized advertising, brands, comScore, content, Facebook

Microsoft to buy Netflix?

November 1, 2012

Microsoft is mulling a bid for online video service Netflix, according to a report by Forbes, as competition in the video on demand sector heats up.

Uncategorized, Video content, Microsoft, technology

France to force Google to pay for news?

November 1, 2012

French President Francois Hollande has told Google’s chief executive that France would legislate to force the search engine to pay for displaying links to news articles, unless it struck a deal with French media outlets.

Uncategorized advertising, Brazil, content, France, Germany
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