The UK’s most enjoyed and best-loved Christmas TV advertising of 2014 is John Lewis’s Monty the Penguin, according to research carried out by Millward Brown. Lidl’s Surprises ad proved to be the most persuasive, with respondents saying it made them more likely to buy the brand.
FACT-Finder.com Founder and CEO Carsten Kraus responds to Amazon CEO Jeff Bezos’ comments at the Business Insider Ignition conference and suggests ways to turn around the Fire Phone’s fortunes.
Colour blind people could soon be able to see things in television programmes that they could never see before, thanks to research from the University of East Anglia.
Millennial Media has bought mobile supply-side platform (SSP) and programmatic firm Nexage.
As people around the UK gear up for Christmas party season, Rakuten Marketing reveals the fashion trends likely to be taking the limelight at this year’s office events.
As part of its global, content-led digital campaign, The Economist has recently introduced a new ad unit called the ‘10 second MPU’.
eBay is to cease all regular ad deals to focus solely on programmatically traded campaigns for a week, as part of an ad trading experiment in the UK.
Consumers are 37% more likely to click on an ad on a site they trust, but the type of website where ad appears makes a difference, according to this new infographic from InSkin Media.
Overall Facebook advertising costs and ROI rose dramatically year-on-year (YoY) in November 2014 according to the latest global data from Kenshoo.
Just 12 months since outdoor accommodation specialist Pitchup.com launched its first mobile site and app, handheld devices have now become the key booking platform constituting 50% of sales.