UK publishers expect 15% growth in digital 2013
Leading publishers in the UK expect their revenues from digital to grow 15% this year, with increased focus on technology and data to boost ad and subscription revenues, according to a new survey.
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Top tips: Online gaming- playing for insight
Gaming can be a powerful research tool to advertisers providing quick and easy-to-access information about a brand’s target audience. Scott Johnston, Head of global PR, Spil Games, looks at how brands can use games and interactive surveys to unlock insight.
Microsoft sells web TV arm to Ericsson- focuses on Xbox
Telecom equipment maker Ericsson is to buy Microsoft’s Mediaroom, a software tool that lets operators deliver TV over the Internet.
Basket abandonment case study: How mobile email can help
Re-targeting customers who have abandoned online shopping baskets has proven lucrative in recent years- with mobile email offering a new channel for conversion. This case study, from Matt Swan, Client Strategist at Affiliate Window, looks at how email re-targeting sales are being generated by mobile handsets.
Google ‘to buy WhatsApp’ to boost cross platform messaging- report
Google is mulling the acquisition of popular cross-platform meesenger tool WhatsApp for as much as $1bn, according to a news report.
Android shifts focus on ‘engaged’ users to attract marketers
Google has adjusted the way it counts an active Android phone user, in a bid to provide developers and marketers with a more accurate measure of its audience.
Android shifts focus on 'engaged' users to attract marketers
Google has adjusted the way it counts an active Android phone user, in a bid to provide developers and marketers with a more accurate measure of its audience.
Baseball app gets 6 million users in 24 hours on ‘Opening Day’ relaunch
The official app for Major League Baseball got an update on the first day of the new US season- getting 6 million players accessing the tool within 24 hours.
BlackBerry woos rival users with in-browser demo
Blackberry has launched a new tool that lets iPhone and Android users test its new mobile operating system, as the former smartphone leader looks to reclaim market share from its rivals.
Right to reply: Rescue deal to give HMV last chance to evolve
High street music retailer HMV will be given a lifeline after a rescue deal which could save 2,500 jobs and up to 136 stores.