Bitcoin virtual currency loses half its value amid panic selling
Controversial electronic currency Bitcoin has lost half its value on Wednesday due to a panic sell-off.
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Right to reply: UK video ad growth shows need for visual tagging
This week’s IAB figures showed that UK video advertising grew 46% to £160.0 million from £109.0 million, accounting for 12% of online and mobile display in 2012. In the last three years video ad spend has increased almost six-fold (471%). Adrian Moxley, Co-Founder & CMO at WeSEE, looks at why video now needs more sophisticated … [Read more…]
Most marketers prefer social media to cold calling for customer targeting
UK marketers prefer online or social media channels as the best routes to reach target audiences, with only 3% choosing cold-calling as their preferred means of reaching prospects.
Apple to ditch Google for Yahoo on iOS?
Apple and Yahoo are reportedly in talks over extending the level of co-operation amongst the two companies on the iPhone and iPad, as Apple looks to reduce its dependence on rival Google’s web services.
General Motors returns to Facebook (on mobile)
General Motors is returning to Facebook after a high profile decision to pull its $10m per year social media ad budget last year.
Red Bull promotes music start-ups with Amplifier launch
Drinks brand Red Bull has launched a new scheme to promote music technology start-ups in the UK.
Carlsberg launches social media platform in 44 countries
Enterprise software provider Falcon Social has completed the rollout of its social media marketing platform across 44 countries for brewery group, Carlsberg.
Case study: Barnardo’s gets 17% rise in online donations after web revamp
Back in 2011, Barnardo’s website was attracting visitors, but few were completing their online donation journey by reaching the donate page. Working with Nomensa, the children’s charity used a combination of technology, innovation and audience analysis to optimise the donation process. This case study shows how Barnado’s generated a 17% increase in donations.
WiMP debuts ‘DIY’ tool for unsigned musicians
Music streaming service WiMP has launched its new service WiMP DIY, helping unsigned artists to release their music through streaming.
Londoners ‘more stressed by no internet than loss of water, heating or TV’
People believe they would be far more stressed out by not having Internet access than if their heating was turned off, their tellies didn’t work or they didn’t have water, according to a new poll.