The insurance industry must be prepared for future market challenges, the quickening pace of customer-driven commerce and the continuing spread of the digital economy, says Ovum.
Havas Media has partnered with DG to deliver the first integrated solution for online and TV campaign management.
Facebook revenues have risen to $219m during the first 3 months of the year, with mobile ads now accounting for nearly a third of all its advertising, according to the social network’s latest financial results.
Rovio Mobile has launched Angry Birds Friends for Apple and Android devices, letting players of the popular mobile game compete against Facebook friends.
Google has been integrating many non-traditional search results for years, with news articles being one of the most common. New research from Searchmetrics has highlighted the 10 most prominent sites that appear on Google News integrations, with Patch.com and The Huffington Post leading the way.
Google have launched the first video user guide for their latest project Glass, revealing some of the upcoming devices key functions.
Despite most British SMEs (87%) acknowledging that marketing has a positive impact on sales, the sector is losing out on up to £122 billion in sales by allowing it to slip off the radar, according to new research.
Back in 2011, mens deodorant brand Axe ran a Facebook app campaign in Tunisia that let users update their relationship status with multiple fake girlfriends. This video case study looks at how Axe managed to stay on brand and engage customers in a smart and funny way.
Facebook’s redesign news feed is an attempt to de-clutter to experience for users and provide impactful ad slots for brands. Damian Routley, founder and CEO, Glow discusses the impact of the revamped Facebook ads for digital campaigns.
Almost two-thirds of smartphone and tablet users access websites on a daily basis and over a half shop via their mobile device at least once a week, according to new research.