France mulls ‘culture tax’ on Google and Apple
France is preparing to impose taxes on Apple and Google to finance the production of art, films and music in the country.
Uncategorized
UK marketers survey: 95% to increase digital spend in 2013 (infographic)
95% of UK marketers will increase digital marketing spend in 2013, with 71% using digital for building brand awareness, according to new research.
Unruly buys German viral video firm Shareifyoulike
UK video ad technology firm Unruly has expanded into Germany through the acquisition of Germany’s Shareifyoulike.
EU data protection reform: Report warns of uncertainty
Businesses are uncertain about what proposed new data protection laws would mean for them, according to a study commissioned by the Information Commissioner’s Office (ICO).
Hotwire expands with San Francisco office launch
Hotwire has launched an office in San Francisco, California, as the UK communications agency continues its expansion overseas.
Tradedoubler adds ‘click to call’ option to ad formats
Performance marketing network Tradedoubler is working with mobile ad firm Freespee to offer clickable phone numbers and tracking analytics to desktop and mobile display advertisers.
Thomson challenges internet users to take a ‘One-Minute Holiday’
Travel retailer Thomson has launched a new campaign encouraging Britain’s weary workforce to take an exotic break without leaving their desks.
Blackberry extends free BBM chat app to Android and iOS
BlackBerry’s popular chat app BBM is to launch on rival platforms for the first time, as the phone maker looks to capitalise on the growing demand for wi-fi alternatives to text messages.
Guest comment: Shares before likes – the death of the vanity metric
Measuring social media success, and the true value of a ‘like’, is a contentious issue. Rupert Staines, Managing Director UK and Europe, RadiumOne UK highlights the greater importance of shares on social media platforms over likes.
UK ‘new global technology hub’ second only to the US
The UK is now the second most attractive location in the world, after the United States, for high-flying professionals to relocate to, says a new report.