Mobile shopping trends: Consumers turned off by poor mobile sites
As shoppers flock to their smartphone sand tablets for the latest deals, a new survey indicates that 44% of online consumers would never return to sites that are not mobile friendly.
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Weborama staffs up with ex-Google hire
Weborama has appointed Daniel Salt from Amobee as Technical Account Manager for Weborama’s cross-channel campaign management platform.
Xbox One ‘rewards users for watching ads’ (and uses Kinect sensor to stop cheats)
The new Xbox One console will track everything you watch on TV and reward you for watching the ads, using the Kinect sensor technology to ensure you’re not cheating, according to a new patent application made by Microsoft.
Facebook gives brands and celebrities ‘Verified Pages’
Facebook is introducing ‘Twitter-style’ Verified Pages, giving businesses and public figures an authentic blue check mark next to their profiles, helping to tackle the problem of misleading fake profiles on the social network.
Yahoo's Hulu bid reported at ‘$600m – $800m’
Yahoo has reportedly made a bid for video streaming site Hulu valued at between $600m and $800m, as CEO Marissa Mayer’s media buying spree continues.
Top 30 media companies in the world: Google makes number one
Google is now the world’s largest media owner, with Yahoo, Microsoft and Facebook also making top 30, according to new research.
Wikipedia offers ‘Nearby’ articles based on location
Wikimedia Foundation has launched a ‘Neaby’ tool, filtering relevant Wikipedia articles to users based on their location.
Amazon greenlights 5 original TV series after pilot poll
Amazon Studios has selected five original series to be available via the Internet retailer’s subscription video service starting later in 2013.
Online video trends in Latin America: Chile leads the way
More than 9 in 10 Chilean web users tuned into online video in August, with YouTube by far the most popular site across the Latin American territories, according to data from comScore.
Case study: P&G ‘saves up to 25%’ of its digital ad budget with eye tracking technology
P&G worked with eye-tracking technology firm Sticky to optimise its digital branding campaigns. This case study looks at how the consumer packaged goods giant saved up to 25% on some of its campaigns by ensuring the ads it paid for were seen by consumer online.