Top websites in South Africa in 2013
News24 is South Africa’s most popular website, followed by Howzit and iol, according to bata from Effective Measure.
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IAB UK campaign aims to give consumers greater control over targeted online ads
UK trade body the IAB has launched a new initiative to drive consumer awareness over targeted online ads, with some of UK’s largest news brands, media owners and advertising tech businesses donating inventory
Video viral of the week: Skittles lets viewers ‘smash the rainbow’ with interactive YouTube ad
Continuing its surreal marketing efforts, Skittles’ latest YouTube video viral campaign lets viewers select items to smash- with bizarre results. See why it’s our video viral of the week below…
The Independent runs Bing News App on Windows 8
Microsoft’s Bing is partnering with The Independent to bring the paper’s latest news to the UK Bing News app for Windows 8.
Top tips: The dangers of shared links
Commonly used in cloud apps like Dropbox and Evernote, shared links are URLs that take any recipient directly to the file they need, without giving access to any other part of an account. While they are useful and growing in popularity, David Gibson, VP at Varonis, offers a warning about the dangers of shared links … [Read more…]
European mobile ad trends: Smartphone surge sparks 275% increase in mobile RTB ad spend in 2013
Following a host of new device launches this year, from Samsung’s Galaxy S4 to Blackberry’s Z10, new data released today by ad tech platform Adform has revealed that Europe’s digital advertising community has vastly increased its investment in programmatic mobile marketing, with a near three times (275 per cent) increase in mobile RTB (real-time bidding) … [Read more…]
The rise of smartphones in South Africa (Infographic)
Smartphones are on the rise in South Africa. This infographic from InMobi,looks back to 2012 and illustrates how consumer behaviour in South Africa is shifting, as they become more reliant on their phones as their primary means of being connected.
Rakuten reaches 25 countries with Austria launch
Japanese Internet services business and e-commerce giant, Rakuten, has reached a milestone in its global expansion, and now offers services in over 25 countries and territories.
Google buys social sat-nav Waze for $1.3bn
Google has bought crowd-sourced navigation app Waze for a reported $1.3bn (£835m), as the firm looks to extend its sat-nav tools.
PS4 ‘winning console PR war’ over Xbox?
This year’s E3 electronics show in LA was the backdrop for the latest round in the upcoming next-gen console wars, with Sony’s PS4 getting the best critical reception for placing less restrictions (and a cheaper price tag) on its device than its Xbox rival.