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First Great Western tackles passenger delays with digital transformation

January 12, 2015

First Great Western is aiming improve customer information during delays with the launch of its industry-first online Passenger Information During Disruption (PIDD) initiative.

Uncategorized content, digital marketing, marketing, Travel, Twitter

WhatsApp audience now bigger than Instagram and Twitter combined

January 9, 2015

Every day more than 30bn WhatsApp messages are now sent, with its monthly active user base now bigger than Instagram and Twitter combined.

Uncategorized Australia, BBC, Facebook, France, Germany

Right to reply: Consumer trust key to wearable success

January 9, 2015

This year has seen an unprecedented number of wearable and connected devices revealed at the annual Consumer Electronics Show (CES). Pierre Naggar, MD Europe, Turn, looks at how marketers should be looking at harnessing the wearables sector, without creating privacy concerns amongst consumers.

Uncategorized brands, Europe, Privacy

10 key mobile trends for 2015: NFC takes off as wearables search for ’killer app’

January 9, 2015

MEF, the global community for mobile content and commerce, looks at the year ahead to predict the ten key mobile trends that will shape the global mobile landscape in 2015.

Uncategorized apps, Brazil, content, Entertainment, Europe

Tesco sells broadband and Blinkbox to Talk Talk

January 9, 2015

Talk Talk has bought Tesco’s broadband and its Blinkbox online movie streaming service as the telco joins the race for providing ‘quad play’ (mobile phone, broadband, pay TV and fixed-line telephone) to its customers.

Uncategorized broadband, content, media, technology

Yahoo plans self-service ad platform for apps

January 9, 2015

Yahoo is planning to combine its mobile analytics platform Flurry and mobile ad buying platform Gemini next month, as the firm continues its efforts to compete with Facebook and Google in the mobile ad market.

Uncategorized analytics, apps, Facebook, games, Google

Infographic: What is driving shoppers online?

January 9, 2015

With the start of a new year, it is anticipated that the number of shoppers making purchases online will steadily grow. What is motivating consumers to shop online rather than driving to the mall? This new infographic from Nextopia looks at the reasons behind this growing trend.

Uncategorized infographic

Right to reply: The Black Friday genie is out of the bottle

January 9, 2015

With Black Friday now a fixture in the festive shopping calendar, Tina Spooner, Chief Information Officer at IMRG, comments on the recent retailer Christmas trading figures.

Uncategorized Christmas

Right to reply: How online retailers can combat the January blues

January 9, 2015

You may have seen figures from BDO, the accountancy firm, which show that like-for-like sales on the high street fell 1.4% year-on-year in December. The fashion sector saw sales down 3.1% for the month and 6.1% year-on-year on the high street. However brands including House of Fraser said online sales rose by more than 31 … [Read more…]

Uncategorized brands, Christmas, Europe, marketing, UK

Apple app downloads broke 8m mark for first time- report

January 9, 2015

Daily downloads from the iOS App Store broke the 8m mark for the first time in November 2014, according to data from app marketing firm Fiksu.

Uncategorized Android, Apple, apps, Christmas, marketing
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